Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 27, 2021
arrowPress Releases







If you enjoy reading this site, you might also want to check out these UBM Tech sites:


IronSource acquires playable and video advertisement platform Luna Labs

IronSource acquires playable and video advertisement platform Luna Labs

February 23, 2021 | By Chris Kerr

February 23, 2021 | By Chris Kerr
Comments
    Post A Comment
More: Business/Marketing



IronSource has acquired creative management platform Luna Labs for an undisclosed fee. 

Luna allows mobile developers to create, manage, and optimize playable and video ads at speed and scale -- allowing them to create advertisements directly from their game code, and then automatically generate unlimited versions of those ads.

The company has previously worked with studios and publishers including King, Crazy Labs, Kwalee, Voodoo, and more.

IronSource said the purchase will bolster its mobile app growth platform, which offers a range of monetization and user acquisition solutions, to help developers "maximize the growth of their app business."

"Our vision at IronSource is to build the most comprehensive growth platform for app developers, allowing them to focus on content creation and on building a great user experience, while we provide the infrastructure for their business expansion,” said IronSource co-founder, Omer Kaplan, in a press release.

"Ad creative development and testing at scale is incredibly difficult and costly. Luna Labs solves that by bringing high quality end-to-end ad creation management to app developers."



Related Jobs

Bitwise Alchemy
Bitwise Alchemy — Austin, Texas, United States
[02.26.21]

Senior Software Engineer (Remote)
DigiPen Institute of Technology
DigiPen Institute of Technology — Redmond, Washington, United States
[02.26.21]

Curriculum Developer in Visual Effects for Real-Time Engines
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[02.26.21]

Tools and Pipeline Programmer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[02.26.21]

Senior or Lead Tools and Engine Programmer









Loading Comments

loader image