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When you expand your mobile game's reach beyond the app stores, you create new commerce opportunities for your team. A multi-platform experience allows you to access new markets, gain more freedom in your marketing efforts, and connect to your players directly from a branded e-commerce site
Mobile game commerce lets you quickly and easily build a multi-platform experience for your mobile game business. This approach can yield additional revenue streams with low overhead, improved UA and discoverability, and the creation of a single touchpoint for your players - no matter what device they like to play on. You also get valuable info on user behaviors and keep a higher share of your revenue.
Simply put, this approach gives you the tools to extend the life of your mobile game when you go cross-platform, by creating opportunities to find new audiences and offering you the freedom to sell your experiences directly to players.