Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
May 20, 2019
arrowPress Releases








If you enjoy reading this site, you might also want to check out these UBM Tech sites:


 Modern Warfare 3  Sells 6.5M On Launch Day In North America, UK

Modern Warfare 3 Sells 6.5M On Launch Day In North America, UK

November 11, 2011 | By Mike Rose




Activision has revealed today that Call of Duty: Modern Warfare 3, released earlier this week, sold more than 6.5 million units in North America and the UK in its first 24 hours on sale, according to Chart-track and retail customer sell-through information.

In comparison, the game saw an estimated sell-through of $400 million in these regions. Figures for other regions have not yet been released.

This means that Modern Warfare 3 is the biggest day-one release for the Call of Duty series, following Black Ops which sold-through $360 million, and Modern Warfare 2 which saw sell-through of $310 million.

Bobby Kotick, CEO at Activision Blizzard, said, "We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories."

"Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row."

In the last few weeks, numerous analysts have estimated how many millions the game will have sold by the end of the year.

Michael Pachter suggested it will see 16 million units sold by the end of 2011, while Colin Sebastian estimated a staggering 19 million by the end of the current fiscal year.


Related Jobs

Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States
[05.19.19]

QA Manager
Dream Harvest
Dream Harvest — Brighton, England, United Kingdom
[05.18.19]

Technical Game Designer
Insomniac Games
Insomniac Games — Burbank, California, United States
[05.17.19]

Director, Art Management
Pixar Animation Studios
Pixar Animation Studios — Emeryville, California, United States
[05.17.19]

Animation Tools Software Engineer









Loading Comments

loader image