French mobile and digital game publisher Gameloft has announced a deal with Australian air carrier Jetstar, in which Jetstar passengers will have access to iPads with pre-loaded Gameloft titles.
The initiative will see flight passengers provided with an iPad as part of their in-flight entertainment, and starting in December, five games in total will be available: Real Football, Shrek Kart, Avatar, UNO and N.O.V.A.: Near Orbit Vanguard Alliance.
At the start of the new year, a further seven titles will be added to the service: GT Racing: Motor Academy, Brain Challenge, Blokus, Ironman 2, Let's Golf 2, The Settlers and Asphalt 5.
Passengers will be able to rent the iPads for A$10-A$15 on any Jetstar flight that is longer than 2 hours.
Michel Guillemot, president of Gameloft, said, "Gameloft's philosophy is to make video games accessible to the widest audience possible by constantly seeking new avenues to reach and interact with consumers."
"As Jetstar uses some of the most innovative technology available to enhance its customers in-flight experience, we look forward to partnering with them to offer one of the most immersive gaming experience to ever appear onboard an aircraft."
Bruce Buchanan, Jetstar executive officer, added, "Jetstar is proud to be the first airline in the world to entertain its customers with cutting-edge iPad technology revolutionizing the in-flight entertainment experience for its customers."