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Survey shows Kindle Fire leading in total Android app sessions

Survey shows Kindle Fire leading in total Android app sessions

January 27, 2012 | By Tom Curtis




Since its launch in November, Amazon's Kindle Fire has made some major gains in the Android Market, and now hosts more end user app sessions than Samsung's popular Galaxy Tab devices.

According to recently published research by Flurry Analytics, the Kindle Fire hosts 35.7 percent of all global Android app sessions (which are defined by the launch and exit of a given app), while the Galaxy Tab hosts 35.6 percent of these sessions, down from 63 percent in November.

These figures sell good news for Kindle Fire app developers, as it indicates that the games and apps available on the Amazon App Store are seeing regular and frequent use by consumers.

In addition, Flurry reported that total Android app sessions tripled between November and January, with Galaxy Tab sessions increasing by more than 50 percent. In all, the data suggests healthy growth for the app market across a number of Android devices.

Despite the fact that app sessions have increased across the Android market at large, however, Flurry said that Amazon has done a better job promoting its content than Google and other Android manufacturers, and as a result Kindle Fire users have been more receptive to consuming and purchasing app content on that platform.

To help demonstrate how Amazon's emphasis on content affects developers, Flurry compared the number of paid downloads on the Kindle Fire versus those on the Galaxy Tab.

Drawing data from five of the top 10 paid apps on the Amazon Store and the Android Market, Flurry found that the Kindle Fire saw 2.5 times more paid downloads than the Galaxy Tab -- a figure made even more impressive by the fact that Flurry estimates the Galaxy Tab has twice as many installed users as the Kindle Fire.

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In December, Flurry reported that while the Android market was increasing in terms of market penetration, multiplatform developers were only bringing in $0.24 in revenue on Android for every $1 made on iOS.

Images courtesy of Flurry Analytics


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