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Slow Sale for Mattel

September 12, 2000 | By Quang Hong

September 12, 2000 | By Quang Hong
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Mattel Interactive is rapidly losing value as the company fails to find a buyer. When Mattel put its interactive division on the market five months ago analyst felt that it might fetch bids as high as $1 billion, less than a third of what Mattel had put out when it purchased The Learning Company. Mattel's treatment of the division as a discontinued operation, along with the sale of Mattel Interactive's interest in Cyber Patrol, has brought estimates down to $300 million.


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