Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
February 29, 2020
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

News Corporation Targets Game Companies

News Corporation Targets Game Companies

January 13, 2005 | By David Jenkins

January 13, 2005 | By David Jenkins
    Post A Comment
More: Console/PC

According to News Corp. COO Peter Chernin, the company is actively seeking an acquisition in the video game market, but is being frustrated at the lack of suitable targets.

Speaking at a press conference in Phoenix, Arizona, Chernin suggested that Rupert Murdoch's News Corp. and many other media companies were "kicking the tires of pretty much all video games companies." In an odd comment Chernin also claimed that this included Activision, who he described as "seeking a buyer".

"We see [video games] as a big business and would like to get into it," Chernin added. "We are struggling with the gap between companies like Electronic Arts, which come with a high price tag, and the next tier of companies. These may be too focused on one or two product lines."

Chernin did not indicate how much the company may be willing to spend on any acquisition, for although it could easily afford a company the size of Electronic Arts, there is clearly no desire to spend that amount of money.

Activision, as the second largest third-party publisher in the world, would be an obvious next choice, but the company has certainly not indicated that it is seeking a buyer, either in the past or according to recent comments by chairman and CEO Robert Kotick.

Related Jobs

ArtCraft Entertainment, Inc.
ArtCraft Entertainment, Inc. — Austin, Texas, United States

Data Analyst
Vicarious Visions / Activision
Vicarious Visions / Activision — Albany, New York, United States

Senior Software Engineer
Sucker Punch Productions
Sucker Punch Productions — Bellevue, Washington, United States

Gameplay Programmer
Bohemia Interactive
Bohemia Interactive — Pattaya, Thailand

Senior Artist

Loading Comments

loader image