In another of today's main features, weekly column 'Playing Catch-Up', chatting to notable video game industry figures about their celebrated pasts and promising futures, speaks to Activision founder and Pitfall!
creator David Crane.
In this extract, Crane discusses his ultimate reasons for leaving Activision, shortly after a change in CEO leadership:
"Activision became the giant of the early eighties by recognizing that a game is a creative product and requires a creative environment," Crane told Gamasutra. "Bruce Davis’ biggest mistake was treating video games as commodities, rather than creative products. I only mention this because it explains why I could no longer associate with the company."
You can now read the full Gamasutra feature on the subject
, including a lengthy and interesting look at publisher struggles with Nintendo in the early '90s (no registration required, please feel free to link to the article from external websites).