[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
LONDON, UK – April 19, 2010 – Today
Ubisoft announced an environmental initiative to eliminate paper
game manuals, replacing them with an in-game digital manual for all
titles on PlayStation®3 (PS3™) system and Xbox 360®
video game and entertainment system from Microsoft. The program,
the first initiative of its kind in the video game industry,
launches worldwide with Shaun White Skateboarding this autumn
2010.
Ubisoft’s digital game manuals will provide multiple
benefits for the player and the environment. Including the game
manual directly in the game will offer the player easier and more
intuitive access to game information, as well as allow Ubisoft to
provide gamers with a more robust manual. Ubisoft internal data
shows that producing one ton of paper used in Ubisoft’s game
manuals consumes an average of two tons of wood from 13 trees, with
a net energy of 28 million BTU’s (equivalent to average
heating and energy for one home/year), greenhouse gases equivalent
of over 6,000 lbs of CO2, and wastewater of almost 15,000
gallons.
“It’s pretty cool that Ubisoft is making a conscious
effort to go green with its new video game packaging,”
commented Olympic Gold Medalist Shaun White. “I’m
excited for my new skateboarding game to come out and stoked that
it will be the very first Ubisoft game to be part of their green
packaging initiatives.”
In addition to Ubisoft’s efforts to decrease paper usage
in its game packaging, Ubisoft has partnered with Technimark, Inc.
to release the entertainment industry’s most
environmentally-responsible DVD case for all of its future PC
titles in North America. The 100 percent-recycled polypropylene
“ecoTech” DVD case will make its debut with
Ubisoft’s Tom Clancy’s Splinter Cell Conviction PC
video game on April 30, 2010. Ubisoft has featured digital game
manuals in its PC titles distributed in North America since March
2010.
“Ubisoft is often recognized for making great games, but
it’s a special privilege to be the industry leader at saving
trees,” said Laurent Detoc, president of Ubisoft North
America. “Eco-friendly initiatives are important to the
global community and introducing in-game digital manuals on Xbox
360 and PS3 is just the latest example of Ubisoft’s ongoing
commitment to being a more environmentally conscious
company.”
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of
interactive entertainment products worldwide and has grown
considerably through a strong and diversified line-up of products
and partnerships. Ubisoft has offices in 28 countries and sales in
55 countries around the globe. It is committed to delivering
high-quality, cutting-edge video game titles to consumers. Ubisoft
generated sales of €1.058 billion for the 2008-09 fiscal year.
To learn more, please visit
www.ubisoftgroup.com
AboutTechnimark
The ecoTech is a product of Technimark's Sustainable Products
Group, which is focused on developing specialized proprietary goods
that are cost effective, sustainable, and improve the environment.
Technimark is a fully-integrated recycling and injection molding
company, which has been providing solutions in the injection
molding industry for leading customers around the globe since 1983.
Please visit:
www.technimark.com for additional
information.
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