– www.gameshocktv.com

Although less reactive than internet sites can be, television does reach many gamers who would otherwise not seek out or trawl through news online - a recent poll identified 38% of viewers relied heavily on television to shape their gaming purchases. Our partnership with the Poker Channel is a great platform for the show, not only because of its reach, but also the similarity of interests – with half of the Poker Channel’s audience purchasing at least 10 games per year.

The show itself is essentially a round-up of the month’s gaming action, with publisher interviews, event reports, features, competitions and previews thrown in for good measure; but mainly we wanted to approach the subject in a slightly different way, by taking gaming itself seriously, without actually being all that serious in the show itself. Gamers are an intelligent and generally mature bunch (although XBOX Live mods may disagree). So rather than attempt to focus it towards a particular group - which just ends up being a bit cringeworthy - we wanted to produce a show that we would enjoy watching ourselves (we’re selfish that way). We’re very lucky to have Empire magazine’s very own Chris Hewitt at the helm to lend a touch of class and some impeccable comic timing. Former readers of PC Zone may also spot self-appointed industry legend Steve Hill, who is involved both on and off screen. Hill revealed: “I’m back on the box.”

Our aim with Gameshock TV was to make something that wouldn’t feel exclusive or cliquey, but be a bit of fun that anyone with an interest in gaming could enjoy. We have fun making it, and we hope that’s what comes across most.

SCHEDULED AIRINGS (more to be confirmed)

UK (times are BST)

Friday 6 ^th – 2300

Monday 9 ^th (evening) – 0100 (0000 GMT)

Thursday 12 ^th (evening) – 0100

Europe (times are in CET)

Friday 6 ^th – 2230

Saturday 7 ^th – 2130

UK

Notes to Editors:

·         ·         The Poker Channel is Europe's largest dedicated gaming TV network, broadcasting to 30 million TV homes in over 30 countries, and available online to a global audience at www.pokerchanneleurope.com/pokertv, alongside exclusive videos and news. Channel programming attracts over 3 million unique TV viewers per month, with two thirds of TV viewers playing online every day.

·         ·         The Poker Channel was recognised as ‘Rising Star of the Year’ at the 2009 EGR Awards, the industry’s premier awards event.

Watch The Poker Channel on TV:

·         ·         UK on Sky (166) and Freesat (402) from 10pm

·         ·         Ireland on Sky (166) from 10pm

·         ·         France on SFR/ Neufbox (199), Free (145), Bbox/ Bouygues (129), Noos & Numericable

·         ·         Germany on KDG, KBW, Unity Media, Kabelkiosk, NetCologne, Martens, MNet

·         ·         Belgium on BeTV and Numericable (187)

·         ·         Luxembourg on Numericable (199)

·         ·         Netherlands on UPC Digital (127) and KPN (316)

·         ·         Portugal on Meo (87), Zon (77), Clix (100) and Cabovisao

·         ·         Spain on Imagenio (98)

·         ·         Finland, on Welho (302) and Canal Digital (113)

·         ·         Norway on Canal Digital (114)

·         ·         Sweden on Canal Digital (114)

·         ·         Iceland on Skjarinn

·         ·         Denmark on Canal Digital (112) and Stofa (37)

·         ·         Malta on MelitaCable (608)

·         ·         Greece on OnTelecom

·         ·         Cyprus on Cablenet

·         ·         Poland on Vectra (217), UPC, Elsat (234)

·         ·         Slovenia on SiOL/ Planet9 (79), Digi TV

·         ·         Slovakia on UPC Direct (91), Orange Slovensko (55), Slovanet, Digi TV

·         ·         Hungary on UPC Direct (91), Digi TV, Szarvasi (12 sports), Fibernet (410), TV Network (4-Extra), Telework

·         ·         Romania on Focusat, Digi TV, Mitnet

·         ·         Bulgaria on Eurocom, Cabletel, Megalan,

·         ·         Serbia on Posta/ KDS, Ikom, Digi TV (102)

·         ·         Croatia on Bnet, Digi TV

·         ·         Czech Republic on UPC Direct (91), Digi TV

·         ·         Latvia on Lattelecom (410)

·         ·         Austria on Telekom Austria (79)

·         ·         Monaco on Monaco Telekom

·         ·         Switzerland on Naxoo (41)

·         ·         Argentina on Cablevision (414), Supercanal (80), Telered and other regional operators from 8pm

·         ·         Mexico on Cablevision (503), Cablecom (25), Megacable, Cablemas, Telecable from 12am

·         ·         Poker Channel UK feed is simulcast globally at www.pokerchanneleurope.com/pokertv

ANTHONY MCGREGOR CLARKE

CHRIS JOHNSON

Head of Production

[email protected]

No. 1 Down Place, Hammersmith, London W6 9JH

Office     : +44 (0)208 762 6165

Mobile  : +44 (0)7968 075 914

Fax          : +44 (0)208 762 6152