Gamasutra is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Gamasutra: The Art & Business of Making Gamesspacer
View All     RSS
August 17, 2019
arrowPress Releases

If you enjoy reading this site, you might also want to check out these UBM Tech sites:

Press Releases
  Share on Twitter RSS

[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

BRISBANE, Australia - June 14, 2012 - Halfbrick, the leading Australian game development studio behind the chart-topping iOS games Fruit Ninja and Jetpack Joyride, today announced that it has partnered with several leading international consumer product companies to bring Fruit Ninja licensed products to fans worldwide. Brokered by its worldwide consulting agency, HAP Consulting, the company also signed two new sub agents, EMCI/Empire (Asia) and LDI (Israel), to bring the game's brand to new territories.

Since its debut on the iTunes App Store in 2010, Fruit Ninja has become an international phenomenon, topping sales charts in more than 80 countries with more than 25 million players daily. In less than 13 months, the title achieved more than 20 million downloads, earning a spot as one of the top 10 most downloaded iPhone games ever released. With over 1.3 trillion fruits slashed, the title holds a record of more than 300 million downloads for iPhone, iPad and Android.

The Fruit Ninja international licensee partners includes:

Europe :

  • Play by Play Toys & Novelties: Amusement plush and novelty toys
  • Poetic Gem: Augmented reality apparel
  • Shenzhen Vicky Technology & Trade Co.: Mouse pads, hard disks, LED/USB desk lamps, wallets, coffee mugs and more
  • Letao: Shoes
  • Nokia: Cases, covers, charms and wire collectors
"Since Fruit Ninja is already an international phenomenon, we thought it was crucial to expand the brand's reach and engage our fruit-slicing fanatics around the world," said Shainiel Deo, Halfbrick's CEO. "We have handpicked some of the best consumer product companies in the international marketplace and look forward to unveiling our line-up to old and new fans."

Named one of TIME magazine's "50 Best iPhone Apps of 2011," Fruit Ninja lets players slash and splatter fruit with ninja-like precision by flicking a finger across the touchscreen to increase their scores and ascend leaderboards. Players can slice and swipe their way through the various game modes - Classic, Zen and Arcade - to become the ultimate Fruit Ninja.

Continuously expanding its growing fan base, the Fruit Ninja franchise includes three fruit splashing versions on popular game platforms -- Fruit Ninja Kinect on Xbox LIVE® Arcade (XBLA) for the Xbox 360® video game and entertainment system, Fruit Ninja: Puss in Boots for all iOS devices and Fruit Ninja Frenzy on Facebook. Fruit Ninja Kinect won "Casual Game of the Year" from the 15th Annual Interactive Achievement Awards and continues to be one of the top 10 top-selling XBLA games of all time. Still in beta, Fruit Ninja Frenzy has logged more than eight million users. Halfbrick continues to support Fruit Ninja with content updates, including 10 free updates last year.

Fruit Ninja is available for download through the iTunes App Store for $0.99. Fruit Ninja HD for iPad is available for $2.99. The game is also available for $1.22 on the Android Market.   

To download Fruit Ninja directly via the iTunes page, visit:

For more information about Halfbrick, visit: and for more details on Fruit Ninja, check out the Fruit Ninja Facebook page:

For press assets, the logo and screenshots, visit:

About Halfbrick

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable) system, the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls on Xbox LIVE Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.


Media Contacts                  

Phil Larsen

Halfbrick Studios


[email protected]                  

Stacy Miles  

Bender/Helper Impact


[email protected]  

Licensing Contact

Heidi Packer

HAP Consulting


[email protected]