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January 19, 2018
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Press Releases
  PS Vita Named Worst ‘Cost Per Use’ Gadget
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

· A new survey carried out by a UK money saving website has revealed that the PS Vita is the worst gadget on a ‘cost per use’ basis, according to Britons.

· Sat Navs, Nintendo 3DS and HD Flip cameras also featured in the top 10 for worst gadget cost-effectiveness.

A new survey has revealed the gadgets that are putting the most strain on Britons’ wallets, according to their average cost-per-use value. The survey revealed that the PS Vita was in the worst gadget for cost effectiveness, costing the average Briton £10.71 per use.

The survey, conducted by, polled a total of 2,163 men and women from around the UK as part of research into technological purchases and their cost.

Respondents were initially asked ‘What gadgets have you purchased within the last 2 years?’ and were asked to state how much they had paid for each item. The top 10 most commonly purchased gadgets by Britons, along with the average price paid for them, were as follows:

1) Kindle- £78

2) Sat Nav - £119

3) iPod - £135

4) Blue Ray player - £71

5) Xbox 360 - £205

6) PS3 - £230

7) iPad - £320

8) PS Vita - £225

9) Nintendo 3DS - £141

10) HD Flip Camera - £137

Participants were then asked ‘How many times do you think you’ve used each gadget since purchasing?’ and asked to give an estimated figure.

The research showed that the PS Vita averaged only 21 uses since purchase, working out at a cost of £10.71 per time. Sat navs cost on average £119, yet were only used around 16 times by owners over the past two years; resulting in a cost of £7.43 per use. HD Flip Cameras cost around £137 but were only used on about 15 occasions on average, effectively working out as £9.13 per use.

According to the results, the worst 'cost per use' gadgets were as follows:

1) PS Vita- £10.71 cost per use (used 21 times on average)

2) HD Flip Cameras- £9.13 cost per use (used 15 times on average)

3) Nintendo 3DS- £7.83 cost per use (used 18 times on average)

4) Sat Navs- £7.43 cost per use (used 16 times on average)

5) Blue Ray Players- £5.91 cost per use (used 12 times on average)

The gadget that worked out as the best value for money was the iPad (all generations), despite having a higher price tag than the rest. The average number of uses from respondents was '200', resulting in an average cost of £1.60 per use.

George Charles of VoucherCodesPro made the following comment:

“It seems that people are keen to get their hands on the latest must-have gadgets but the novelty soon wears off. These gadgets cost a lot at the time, but do users get good value for money? Judging by our poll it would appear not.”

He continued:

“The PS Vita seems expensive at £10.71 a time, and that doesn’t even account for the price of games on top! Gadgets might seem like a good purchase at first, but when broken down do they work out as worth it? It might be worth bearing in mind in the run up to Christmas!”