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January 24, 2018
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  New developer Pixel Toys launch
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

For immediate release:

Pixel Toys launch, mission to make high-end games for mobile

New developer and publisher Pixel Toys formed by Activision and Codemasters vets Alex Zoro and Andrew Wafer will focus on delivering first class entertainment for global gaming audiences on tablet, mobile and handheld.

Warwick, UK, Monday 17th December 2012:- Today Pixel Toys announce their arrival onto the independent development scene and outline their intention to deliver mobile, tablet and handheld games at the technical and visual cutting edge of game development, leveraging the considerable and complementary experience of its founding team.

Andrew was a chief game designer for Codemasters before moving into brand and creative management at the publisher, and worked on dozens of titles including Prisoner of War, Overlord and the original Operation Flashpoint series. Whilst Alex started his career as a programmer at Rare, working on both Perfect Dark titles before leaving to co-found developer FreeStyleGames, since acquired by Activision, and was Technical Lead on the critically acclaimed DJ Hero games.

Alex commented “After finishing DJ 2 I felt the timing was right for a change; and seeing the potential of smartphones and tablets it was clear to me that there’s a huge opportunity to create completely new and unique products tailored to the platform.”

Both game developers have over a decade of experience making hit games for systems like Playstation 3, Xbox 360 and Wii, and with Pixel Toys decided to turn to mobile games in the hope of addressing a larger audience.

Andrew said “We’ve seen explosive global growth in sales of smartphone and tablets, hardware which is capable of delivering graphically rich experiences and is getting significantly more powerful with each iteration. We believe the time is right for us, the technology is there, the audience is there”.

Alex added “We understand that the gameplay needs to be tailored to the platform and the way mobile audiences want to play and spend, and we want to use our experience to bring graphically high-end experiences with deep and accessible gameplay to wider audience than possible on home consoles today.”

The company is in the process of building a core team of highly talented games developers to help deliver their vision of world class mobile entertainment, and has plans to grow significantly in the New Year.

Alex added “We will make beautiful, engaging entertainment experiences that consistently surprise and delight. It’s not enough just to make games, I know from experience you have to make the very best games in that genre or space to be successful. We’ve got open positions on the team and want to hear from anyone who shares that mind-set.”

The company currently has two projects in active development, the first for handheld to be completed early next year and the second for mobile and tablet. Andrew noted, “Both games are very different, but have one thing in common; they’ll meet our high standards for gameplay and polish. We’re use to seeing new companies in this space make grandiose claims of what they’ll deliver, especially around the quality, but we know we’ve got the experience and the vision to make good on our promise and whilst we fully understand the world will reserve judgement until our games break cover, we’re very confident in what Pixel Toys will produce.”

About Pixel Toys

Pixel Toys is a global developer and publisher of market leading digital games and entertainment based in Warwick, UK. The Pixel Toys mission is to use triple A console development experience to deliver the best looking and best playing games on mobile and digital platforms. The company was founded in 2012 by a team of industry professionals with skills covering key aspects of videogame development and publishing.

For further information about Pixel Toys contact email: