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October 21, 2017
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

GamesAid Elite raises £7253.16 for Christmas

Games industry’s unwanted merchandise sold in aid of GamesAid

10 th January 2013. London, UK :

Ever wondered what to do with all the old games related guff and swag stored in cupboards by PR, marketing and sales teams working in games publishers and developers? You know all those free samples which can cause such a stir on occasion? Well help is at hand. GamesAid has set up an easy solution and arranged a collection of all unwanted games related ephemera late last year. There were some prize pieces including a life-size Connor Kenway statue, a full Burnout race suit as worn and signed by the legendary David Hasselhoff and an extremely rare Tomb Raider Amanda Evert doll.  

Courtesy of Cyclone Couriers, a couple of GamesAid trustees visited 11 companies in one day in the #GamesAidOnWheels van and collected literally a van load of merchandise. Many more companies sent their goodies up to the GamesAid fulfilment centre which is run by The Producers.

In December alone, the GamesAid Elite Charity Auction initiative raised a whopping £7253.16 for GamesAid with sales set to continue as long as games related donations keep showing up! This takes the total raised through eBay over £125,000 since the initiative started in June 2009.

If you are a games company and you want to get rid of any games related swag, please do not hesitate to contact us.  You can mail one of the GamesAid trustees at and GamesAid will do the rest.

A huge thanks to all those companies who have kindly donated all sorts of lovely goodies  including Ubisoft, EA, Eurogamer, Future, THQ, Blizzard, Capcom, Konami, Sega, Blockbuster, 2K, Premier PR, Indigo Pearl, Square Enix, Namco Bandai, Mastertronic, The Producers, Bethesda and Cyclone Couriers which have made this auction possible.

There will be another #GamesAidOnWheels van headed your way in February.

About GamesAid

GamesAid is a charity working within the UK Games and Interactive Entertainment Industry and acts as a means of giving something back on behalf of the industry.  It acts as an overarching broker of charitable activities and distributes funds to a diverse range of UK based charities. It is a non-trading body administered by Trustees and formally run by a chairman.

Funds are raised in a number of ways including, but not limited to: social or sporting events, individual and corporate donations, games packs and in-App purchases.

Charities supported must all be registered and will go through a due diligence process to ensure they meet the GamesAid requirements namely small to medium sized charities that have a turnover under £5m pa and who support children and young people based in the UK.

Anyone who works in the UK video games industry is eligible to become a member. Once a member they are updated with regular newsletters and can nominate charities for the rest of the membership to vote on to receive funds.

For more information please contact Caroline Miller:


Mobile: 07765 255 002


Charity Auction Store: