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Press Releases
  SIMPLYGON licensed for DMC: Devil May Cry
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Stockholm, Sweden - January 14, 2013 /GameBlast/ - Donya Labs, creators of Simplygon™ and the leading provider of automatic 3D-optimization solutions for the video-game industry, today announced a new licensing agreement with British developer Ninja Theory and game publisher Capcom for the upcoming game title DmC Devil May Cry .

The action game, developed with Unreal Engine 3, is the latest release in Capcom's flagship franchise Devil May Cry and scheduled for release on January 15 th across Europe and North America for PlayStation®3 and the Xbox 360® video game and entertainment system from Microsoft with a Windows PC version to follow.

Optimization of 3D assets to reduce the amount of data that is rendered is crucial to speed up video games and provide stable frame rates and a smooth experience for the gamer. When adopting a manual approach this task takes countless hours and may result in an inconsistent outcome that may affect how well the game plays. As one of the leading middleware solutions, and the standard for high-quality video games needing Level of Detail optimization, Simplygon is developed with game development in mind and answers the call by offering to eliminate tedious and expensive manual optimization processes.

Capcom Senior Producer for DmC, Alex Jones comments "Late development geometry optimization is one of the most labor intensive aspects of game development, and Simplygon allows my team to effectively and efficiently optimize and polish far more of the game than we would be able to otherwise, ensuring we have large, detailed worlds that run at a consistent framerate. It's an invaluable resource." 

For more information about Simplygon visit


Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices.  Founded in 1983, the company has created hundreds of games, including best-selling franchises Resident Evil, Street Fighter, Mega Man and Devil May Cry. Capcom maintains operations in the U.S., U.K., Germany, France, Tokyo Korea and Hong Kong, with corporate headquarters located in Osaka, Japan.  More information about Capcom can be found on the company web site,

Capcom, Mega Man, Resident Evil, and Devil May Cry are either registered trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other countries.  Dark Void and Street Fighter are either registered trademarks or trademarks of Capcom U.S.A., Inc. "All other marks are the property of their respective owners.

PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies.

About Donya Labs & Simplygon ( )

Donya Labs, creators of Simplygon™, is the leading provider of automatic 3D-optimization tools for the games industry. Privately held, founded in 2006 and headquartered in Sweden, Donya is the premier developer and provider of automatic 3D-optimization solutions and dedicated to helping professional game developers streamline their 3D-content pipeline. The revolutionary Simplygon middleware has been licensed by some of the world's most well renowned game publishers including 2K Games and Activision; and developers such as Avalanche Studios, Blizzard Entertainment, CCP Games, Epic Games, Gameloft, NCsoft, Nexon, Quantic Dream, Sony Online Entertainment, Tencent and XLGames.

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners.