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January 16, 2018
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Press Releases
  Game Developer Builds Non-Profit Gaming Ad Network
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Dallas, Texas - 2/4/2013 - Long-time MMO developer unFun Games isn't thrilled with the state of gaming promotion. On the heels of having cancelled their first title in 15 years (Soon Serenade) , lead developer Robby Mulvany decided maybe it's better to change the rules than play by them.

"We're really getting hammered when we try to advertise a product. Having to outbid each other just to get any sort of traffic is really starting to become an issue. Not for the big publishers who sell titles for $90 (including that pre-planned DLC), but for the true indie developer that sells a title for under $10. How many games are lost because they have no way to promote them? You can't rely on gaming sites anymore. There's just too many games being made."

Ad Champion ( is unFun Games' solution to helping not only advertisers find their audience, but to get more money to web publishers. Ad Champion will feature the highest payouts for publishes in the industry at 80%, with true realtime tracking. Anything related to electronic gaming can be advertised - whether it's a game, hardware, a news site/blog, or even a youtube channel.

"We can do ridiculously high payouts since we're non-profit. The most important thing we're doing is we're going to take 10% of the revenue and put it into indie kickstarter projects. No, we're not going to fund big studio projects or resurrected IP's from the 80's. We're going to use kickstarter in the way it was intended.

We're doing CPM rather than CPC because we feel like the way we're targeting the traffic we can get 40-50 clicks per $1 an advertiser spends. They would be lucky to get 5 clicks through any other ad provider. That might sound like publishers get the short end, but if they run 3 ads on a page using the maximum ad cost (youtube, youtube autoplay, 300x600) they would make over $5,000 per 1,000,000 impressions.

We're also not scamming publishers by inserting our own replacement ad code if we're unable to run ads. We allow the users to place in their own replacement code and we'll make $0 off of it. We'll simply redirect to their code. Pretty much everyone not named AdSense plugs in their own replacement ad code and then gives you a couple of pennies per 1,000 impressions. That's why you see people with 2,000,000 impressions and $21 profit. That ain't happening with Ad Champion."

One of the mottos of A.C. is "real real time results" which means everything happens instantly. Advertisers can place their ads instantly and publishers can see their income reports instantly (you will see impressions within 3 seconds of them happening). Ad Champion will launch in March 2013.