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  nFluence attracts Eric Nicoli CBE to advisory board
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

SEATTLE and LONDON – 13th February 2013 - nFluence Media, leaders in gamifying personalisation is pleased to announce that Eric Nicoli CBE, former chairman and CEO of EMI Group, has joined the nFluence advisory board. The addition of Eric Nicoli follows the recent appointment of Jason Choy, Henry Stevens and Andrew Walmsley to the board.

Eric Nicoli is currently chairman of R&R Music Ltd and NS&A Ltd, non executive director of Greencore Group PLC and senior partner of Sunningdale Capital LLP. He entered the UK Marketing Hall of Fame in 1993, received an honorary Doctorate of Engineering from Brunel University in 2003 and awarded a CBE for his services to the music industry in 2006.

Eric Nicoli previously ran at the multinational music company EMI Music, where he served as Executive Chairman and CEO.  He has 27 years experience in the food manufacturing industry, having risen to Group Chief Executive at United Biscuits, manufacturer of McVities, Penguin and Hula Hoops, and confectionary business Rowntree’s, where he is renowned for launching the Lion bar and Yorkie.

In addition to overseeing a number of large companies, Eric Nicoli has been a non-executive chairman at high street retail chain HMV Group PLC, leisure company The Tussauds Group and cinema chain Vue Entertainment Ltd.

Henry Lawson, nFluence CEO, commented, “We’re really pleased to have Eric Nicoli CBE on board the nFluence advisory board.  His extensive experience and expertise in managing global businesses across numerous industries will no doubt prove invaluable as we begin to expand and roll out our technology into new markets and territories.”

Brian Roundtree, nFluence CTO and founder added, “Eric is a visionary, he foresaw the change to online music and engaged with Steve Jobs and Apple, which built huge value for his shareholders”

Eric Nicoli, CBE, nFluence advisory board member commented, “I have been struck by nFluence’s ability to give consumers control of their profile since the first time I saw the technology.  I just wish I had had this level of consumer validated data when I was a Marketing Director - the high response rates are impressive.” He added, “nFluence has a bright future ahead, and I am excited to be a part of it."

nFluence provides B2B2C technology solutions that enable consumers to create in under 30 seconds rich personas indicating the consumer’s demographics and interest in over 600 categories and over 2000 brands. Using nFluence’s solution, marketers can use profiles that provide more accurate recommendations for content and marketing messages than traditional data tracking practices.

For more information please contact Peppermint P:

Tony Coles (

0207 2402645

About nFluence Media

Headquartered in Seattle, Washington and London, England, nFluence Media is a marketing technology startup that is focused on making marketing work better from a consumer’s point of view. Their patent-pending brand sorter technology allows consumers to create anonymous interest graphs, or “advertars,” for more relevant targeting of deals, offers, ads and messages. Mobile carriers, broadcasters, retailers and media owners can radically enhance the responses to their assets with massively reduced intrusion on uninterested consumers. Founded by Henry Lawson, CEO and Brian Roundtree, CTO, in 2010, nFluence Media puts power back into consumers’ hands when it comes to controlling their digital presence. nFluence Media is venture-backed and launched their first mobile app, dealBoard, in March 2012. Henry Lawson previously spent 20 years running marketing technology companies including Interep and Donovan Data Systems, now MediaOcean. Brian Roundtree is a successful serial entrepreneur, having previously founded SNAPin Software, which sold to Nuance Communications for $224M in 2008. Together, they are focused on delivering messages to those who are interested, when they want it.  For more information, visit