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  MASA Group Launches MASA LIFE at GDC 2013
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

GDC (Game Developers Conference) 2013

March 25th-29th, 2013

San Francisco (CA), Moscone Center - Booth #1936

Paris, March 22, 2013MASA Group (“MASA”), a leading developer of Artificial Intelligence (AI)-based Modeling & Simulation (M&S) software for the defense, emergency preparedness, serious games and games-development markets, announces the launch of MASA LIFE, its new AI middleware, during GDC 2013. The Game Developers Conference (GDC) is the world's largest and longest-running professionals-only game industry event; it takes place in San Francisco, California, from March 25th to 29th, 2013 (Moscone Center – MASA Booth #1936).

MASA LIFE is an intuitive, adaptable AI middleware allowing developers of games, serious games and simulations to make their non-player characters (NPCs) more realistic and smarter. Thanks to its behavior modeling disruptive workflow, LIFE is designed to increase the productivity of game developers and non-technical professional users requiring highly realistic and adaptable intelligent behaviors. LIFE marries an intuitive development environment with an unmatched level of simplicity, control and flexibility. LIFE brings a powerful dimension of realism to games and simulation environments, providing users with the most reliable technology to model and execute convincing behaviors.

“With MASA LIFE, we aim to simplify behavior authoring,” Frank Gwosdz, LIFE Product Manager at MASA Group commented. “LIFE offers game developers, and designers alike, the capability to model behaviors of individuals, groups or crowds of agents. It provides a designer-friendly graphical authoring tool, an interactive sandbox, a lean and scalable runtime, as well as out-of-the-box behavior contents.”

MASA has a long-standing game-related culture that started more than 10 years ago with the development of Conflict Zone. A real-time strategy war game, it was entirely developed by MASA Group and published by Ubisoft in 2001. LIFE builds upon the vast experience MASA has gained for years in the war games arena with its AI-based simulation software MASA SWORD designed to help users develop highly realistic scenarios to train military and civil decision makers.

Furthermore, in 2011 MASA Group acquired key artificial intelligence assets and hired product development talent from Artificial Technology GmbH, a technology leader in behavior authoring within the games development industry. The acquired assets included EKI One®, an innovative middleware designed for the easy authoring of NPC behaviors in online and video games.

The inception of MASA LIFE thus takes full advantage of the productivity-driven approach used by Artificial Technology within the games industry, and of the advanced AI technology developed by MASA within the defense industry.

“State-of-the-art artificial intelligence technology has been inside MASA’s DNA since the origins of the company more than 15 years ago. Gaming is an essential part of our corporate culture, and many among MASA’s talented software engineers are former game developers themselves.” Gilles Mazars, Chief Technology Officer at MASA Group, declared. “With MASA LIFE’s unique AI  technology, game developers at GDC can see for themselves how MASA’s new AI middleware makes their game developing experience easier and faster, while providing them with a powerful business differentiator.”

LIFE empowers both technical and non-technical users (such as creative staff and project managers) to author, inspect and debug autonomous, reusable behaviors within minutes.

LIFE also provides pathfinding and navigation by using the well-known Recast and Detour open source solution. MASA’s aim with this integration is to provide additional value to the game development community at large.

From NPCs to ambient crowds, LIFE is the solution-of-choice for all behavior authoring requiring simplicity, speed, cost-effectiveness, along with the highest level of behavior realism.

To meet with MASA and discuss the benefits of LIFE at GDC 2013, please contact Gilles Mazars, Chief Technology Officer, MASA Group, [email protected] , or Frank Gwosdz, LIFE Product Manager at MASA Group, [email protected] .

About MASA Group (

MASA Group (“MASA”) is a global company focused on the development of Artificial Intelligence-based Modeling & Simulation (M&S) software for the defense, emergency preparedness, healthcare, serious games and game development markets. A trusted developer of cutting-edge AI technology for over fifteen years, MASA has founded its success on products that combine scalability, adaptability and low cost of ownership, with a strong standards-driven approach to technology. MASA Group is headquartered in France with offices in the USA and in Germany, and a worldwide network of value added resellers.

The MASA product range, including MASA SWORD and MASA LIFE is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications – such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine & equipment analysis, and corporate training. MASA products are already being used by leading organizations worldwide.

MASA press contacts

Eric Giaretto, Vice President, Marketing & Communications, MASA Group

tel: +33 6 80 26 42 40, e-mail: [email protected]

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