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Press Releases
  GameStick Announces First Round of Content Partnerships and Pre-Install Titles at GDC
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Hundreds of indie developers register titles for launch of GameStick

GDC - San Francisco; March 28th, 2013; During an exclusive event at GDC yesterday for press, developers and investors GameStop, Adobe& Endeavour Ventures, Playjam unveiled the GameStick Storefront running on dev units due to ship out shortly to its Kickstarter backers and content partners.

To support this demonstration, which will be replicated for GDC attendees on the ARMbooth at the exhibition today and tomorrow, Playjam showcased a number of launch titles and announced exciting deals with Madfinger and Hutch that will see both Shadowgun and Smash Cops pre-installed on the device ensuring GameStick users have free, quality content ready to go out of the box.

“GameStick offers a direct route to TV for our games”, says MarekRabas, CEO at Madfinger. “The format lends itself perfectly to carryingmany of our hit mobile titles, marrying portability with truly big screen entertainment. The prospect of this micro-console bringing a wide genre of games to TV is extremely exciting and one which we are keen to support fully."

“It’s not often that we see new products emerge around games hardware capable of disrupting what has up until now been a relatively closed space”, says Shaun Rutland, CEO at Hutch Games. “GameStick is one such product and we’re excited at the opportunity to work with the PlayJam team in bringing our titles such as Smash Cops to their platform.”

Support for GameStick is quickly gaining momentum from the developer community with open recognition that the micro-console represents a significant opportunity to widen distribution of their content via a medium that until now had been closed to many – TV.

Says NiqueFajors, Co-founder at One Spear Entertainment, “What’s more exciting than industry disruption and delivering exceptional customer value? Nothing! And GameStick is nailing both”

Games will be available for purchase and download from within the GameStick UI via a dedicated store. The GameStick Developer program has over 500 participants from a broad cross-section of the developer community that will see games such as Riptide, R-Type, Another World, Raiden Legacy, Ski Safari, Meganoid, Ground Effect, CatchaCatcha Aliens, Gunslugs, AfterMath, Shaqdown, Towelfight 2, and Reckless Getaway feature at launch.

“We are thrilled to have some phenomenal titles to showcase what GameStick is all about - amazing games“ says Charles Tigges, CCO at PlayJam. "I am delighted to see many of the top selling iOS and Android titles now finding their natural home on the big screen through GameStick. Stay tuned for more exciting announcements ofnew games coming to the platform ”

Additionally, at the opening of GDC this week, PlayJam announced a partnership with Pivos to bring official support for XBMC to GameStick thereby adding media servicesto the content mix.

Those wanting to see the demo in action are invited to visit the ARM booth (#1124 -South Hall) at GDC in San Francisco this week where the GameStick storefront, some launch titles and a dev prototype of the device will be on show.

Developers and Publishers - to publish a title please visit or email us at

To pre-order your GameStick go to now.

To apply for access to the GameStick SDK, go to

Follow GameStick on Facebook, Twitter and YouTube.


About PlayJam:

PlayJam is backed by GameStop, Adobe, Endeavour Ventures, London Venture Partnersand a number of game industry luminaries.

PlayJam is the world’s leading provider of games on Smart TV devices, representing over 35% of all games played on Smart TV in over 100 territories Worldwide. Monthly Active Users grew by over 1000% in 2012, and PlayJam Games Network now serves over 150 TV apps on Samsung, LG, Panasonic and a number of other CE manufacturer devices, such as Western Digital.

The company recently completed a highly successful Kickstarter campaign to fund the launch of its dedicated games console – Gamestick, which closed at 650% of the original target and is due to ship in April this year.


Press -                                                 

Laura West

Super M PR

+44 (0)7968 544871