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SONY PICTURES CONSUMER PRODUCTS AND UBISOFT® COLLABORATE
TO DEVELOP A NEW VIDEO GAME BASED ON SONY PICTURES
ANIMATION’S THE SMURFS™ 2 FEATURE FILM
London, UK — April 10, 2013 — In anticipation of the July 31 release of Columbia Pictures’ and Sony Pictures Animation’s 3D hybrid live-action/animated family comedy The Smurfs™ 2, today Ubisoft® announced that the company will develop and publish a video game based on the film. Developed by Ubisoft and WayForward, the game will be released as an action-adventure platformer game for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, Wii™ and Wii U™, as well as an interactive storytelling book and collection of mini-games on Nintendo DS™. It will release on all consoles in July, 2013. The game is based on The Smurfs 2 film and follows up on a highly successful collaboration between Ubisoft and Sony Pictures Consumer Products on The Smurfs™ Dance Party. That same year, the motion picture The Smurfs took in more than $560 million at the worldwide box office.
The Smurfs 2 video game is an action-packed adventure platformer that provides Smurfs fans of all ages with the opportunity to dive into the magical Smurfs Village and relive iconic moments and key environments from the feature film. Players assume the role of a Smurf and immerse themselves in an interactive adventure through the movie’s enchanting environments including New York City and Paris, and expand their movie experience into worlds exclusive to the video game such as The Arctic Tundra and the The Lava Jungle.
Fans can follow the Smurfs adventure solo or by playing cooperatively with friends. As players progress in the game, they will be able to choose between nine Smurfs featured in the movie and can join each other in a fun multiplayer experience of up to four users playing simultaneously. Exclusive on Wii U, a fifth player will be able to join in on the action by controlling Clockwork Smurf on the Wii U GamePad.
Each Smurf has their own unique special ability to use when navigating through the more than 30 levels in six different worlds. Whether playing as Papa Smurf throwing magic potions to stun the enemies, stomping onto enemies as Grouchy Smurf, or striking a pose as Vanity Smurf to provide a platform for other players to reach hard-to-get items, each move will be used to aid in the battle against enemies such as Azrael, Gargamel the Evil Wizard and Gargamel’s Naughties.
“Aligning ourselves with an industry leader like Ubisoft is a perfect complement to our marketing efforts for the film,” said Mark Caplan, vice president, Sony Pictures Consumer Products. “The game will help bring audiences closer to the magical world of the Smurfs, allowing players to interact and control their own adventures.”
“By collaborating with Sony Pictures on the iconic Smurfs license again we are able to extend the experience from film to immersive gameplay,” said Christian Salomon, vice president of worldwide licensing, Ubisoft. “The family-friendly ‘The Smurfs 2’ video game will allow players of all ages to continue the fun and revel in new adventures.”
In The Smurfs 2, Gargamel the Evil Wizard creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with Naughties Vexy and Hackus, or will the Smurfs convince her that their love for her is True Blue? The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, based on the characters and works of Peyo.
About the Smurfs
The story of the Smurfs – a property created by Peyo – started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to sonypictures.com
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster, The Smurfs and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
About Lafig Belgium S.A.
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.
Ubisoft is a leading producer, publisher, and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified lineup of products and partnerships. Ubisoft has offices in 26 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2011–12 fiscal year Ubisoft generated sales of 1.061 billion euros. To learn more, please visit www.ubisoftgroup.com.
SMURFS™ & © Peyo 2013 Licensed through Lafig Belgium/IMPS. The Smurfs 2, the Movie © 2013 Columbia Pictures Industries, Inc. and Sony Pictures Animation Inc. All Rights Reserved. Game Software excluding Columbia/Sony and Lafig Belgium Elements: © 2013 Ubisoft Entertainment. All Rights Reserved. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the US and/or other countries. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox, Xbox 360, and Xbox LIVE are registered trademarks of the Microsoft group of companies. Nintendo trademarks and copyrights are properties of Nintendo.