[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
LONDON, UK
— June 4
th, 2013 — Today, Ubisoft announced that
a new national study by the Research Strategy Group, has found that
Rocksmith is the fastest way to learn how to play the guitar. The
study was conducted with hundreds of participants across greater
New York, Los Angeles, Chicago, and Dallas.
The new research supports earlier findings from a consumer
survey by Toluna Group, that reported 95% of Rocksmith players say
it improved their guitar skills.
“We’re thrilled with the results,” said Tony
Key, US senior vice president of sales and marketing at
Ubisoft. “These studies confirm our view that Rocksmith
is a huge success at teaching players real guitar skills that are
highly effective, enjoyable, and will last them a
lifetime.”
Ubisoft also revealed that the Rocksmith series has sold 1.4
million copies worldwide since its initial release in October 2011.
An additional 3 million songs have been downloaded from the
title’s library of 143 DLC tracks. Altogether, players have
played an estimated 112 billion notes and developed an estimated
1.6 million blisters on their fingers!
Stay tuned for exciting Rocksmith news to be revealed at
Electronic Entertainment Expo (E3) 2013.
For more information on Rocksmith, please follow the game on
Facebook a
www.facebook.com/rocksmithgame
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of
interactive entertainment products worldwide and has grown
considerably through a strong and diversified line-up of products
and partnerships. Ubisoft has offices in 29 countries and has sales
in more than 55 countries around the globe. It is committed to
delivering high-quality, cutting-edge video game titles to
consumers. For the 2010-11 fiscal year Ubisoft generated sales of
€1.061 billion. To learn more, please visit
www.ubisoftgroup.com.
© 2013 Ubisoft Entertainment. All Rights Reserved. Ubisoft,
and the Ubisoft logo are trademarks of Ubisoft Entertainment in the
U.S. and/or other countries.
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