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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Wednesday 10 th July 2013, Cambridge, UK – Jagex, the UK’s largest independent games developer and publisher, today announced the appointment of Robert Mackenzie as Director of Advertising Sales. Mackenzie will provide global leadership for Jagex’s commercial team, maximising advertising and sponsorship revenues across its gaming properties, including the company’s hugely successful MMORPG, RuneScape.

Mackenzie will report directly to David Solari, Chief Marketing Officer at Jagex.

In his 18 year career, Mackenzie has held a number of high profile positions, including Global Sales Director at NBC Universal’s KidsCo TV youth channel and Managing Director at advertising consultancy Inyoogo. Mackenzie has also held a number of senior positions at Fox, Disney and BSkyB.

David Solari, Chief Marketing Officer at Jagex, said, “Robert has a very strong and proven track record of delivering turnover growth throughout his career, and we’re pleased that he has joined JAGEX. His presence and years of advertising sales experience will be pivotal as the company looks to build upon its record success of 2012.”

“I am thrilled to join JAGEX and help drive forward the studio’s advertising efforts,” said Mackenzie. “With the anticipated release of RuneScape 3 this summer and future title launches, including the highly anticipated Transformers Universe, I’m inviting all interested parties to contact me to discuss the broad range of opportunities available to them.”

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About Jagex

Jagex is a multi-award winning online games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games with supporting platform and technology. Jagex is also the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game,

Press Contact:

Jagex Games Studio

Sam Forrest

+44 (0)844 588 6607