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London ’ s Newest ‘ Retrotainment ’ Brand
Pops Up
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| 07/16/2013 | |||||||
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.] LONDON, ENGLAND (July 16th, 2013) REZtron Ltd., today announced its entry into the UK’s emerging gaming bar scene by launching a pop up entertainment that gives the public a fusion of 80s chic,Japanese ethics and retro games by a certain video gaming giant of the 80s and 90s. REZtron’s first Japanese retrogaming entertainment (or ‘retrotainment’ ) will take place from 5pm til 12 on Wednesday August the 14th at the award winning cocktail bar, Hoxton Pony in London’s retrochic district of Shoreditch. The concept behind REZtron came to mind by an ex games industry exec who first witnessed the popularity of a similar form of entertainment on a trip to Tokyo in 2002 and also more recently in Dubai. “The interest for games and consoles of yesteryears are huge these days amongst the 25-35 year old demographic,especially when it comes to the IPs and consoles of a certain Japanese gaming legend who is sadly no longer in the console race.” The aim of REZtron is to fulfill the needs of these nostalgic retrogaming ‘otakus’ with these retro gems but in a social environment ,with the addition of drinks and a bit of karaoke thrown in. Further details of REZtron’s plans will follow in the coming months... For more information on REZtron’s events please visit www.reztron.co.uk or email [email protected] or follow us on twitter @thereztron or you can even like us on facebook.com/thereztron About REZtron REZtron is a pop up retrogaming entertainment brand or 'retrotainment' if you like that was inspired by the fusion of 80’s chic,Japanese ethics and retro games from a certain video gaming giant of the 80s and 90s. About The Hoxton Pony The Hoxton Pony is a late night awardwinning cocktail bar in the heart of Shoreditch owned by renowned entrepreneur Gerry Calabrese. Unique cocktails mixed with a modern interior, cuttingedge design and highgrade music programming, has gained the venue a reputation as one of the leading bars and most exciting nightspots of the East End. Celebrating the 5th birthday this year, The Hoxton Pony are offering 2for1 on all cocktails,Tuesday – Friday between 5.00pm and 9.00pm. ALL SUMMER LONG.
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