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Press Releases
  After 3 Million Pledge to Save the Arctic, Greenpeace’s Arctic Defender 2013 is Ready for Round Two
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07/17/2013
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

FOR IMMEDIATE RELEASE

ZURICH – July 17, 2013 – Greenpeace’s Arctic Defender for iOS, the breakthrough endless runner co-created by Must Mobile and the Mobilisation Lab, has helped Greenpeace garner 3 million signatures to save the Arctic – easily surpassing the 1 million-signature goal established in 2012. To raise the stakes even higher, Arctic Defender has now been fully revamped and christened Arctic Defender 2013. The goal for the new petition? 5 million signatures.

Once a nod to a famous game character with a penchant for ancient tombs, Diana Green is now much closer in design to real Greenpeace volunteers. She is intelligent, athletic, brave – and relentless in her quest to find her father while protecting the Arctic from industrial fishing and undue oil and natural gas exploration. The redesign sends a clear message to potential volunteers worldwide and firmly connects Arctic Defender with the real world.

Arctic Defender 2013 also includes deeper narrative, improved animations, and brand new, discrete levels such as travelling in a Zodiac boat and scaling an arctic rig.

Arctic Defender has changed the way Greenpeace does outreach,” says Dan Schaefler, project manager and Greenpeace Switzerland team leader for fundraising and innovation. “A few minutes into the game, players are asked to join our movement. This is our goal, to make it easy for players to take that first step. If we’re successful, players may decide to contact us directly, become a donor, or even take action with Greenpeace.”

“We are incredibly proud of our work with Greenpeace,” says Juan Francisco Di Nucci, founder, Must Mobile. “Games like Arctic Defender will serve as a template for future campaigns – creating an entirely new channel for activism and fundraising.”

Features

?     New night level

?     New Zodiac level: can you place Greenpeace’s flag on top of the oil rig?

?     New checkpoint system: reach the flags to save your progress

?     Compare your performance with players worldwide at www.arcticdefender.org

?     Sign the official petition without leaving the game

?     Realistic Arctic locations, animal species and varied weather conditions

?     New achievement system: collect all the badges to become an Arctic Defender

?     Share your progress with your Facebook friends

?     Available for all iOS devices (iPhone, iPod touch and iPad)

Assets

Trailer

YouTube http://www.youtube.com/watch?v=HWwhlaPlqkc

Screenshots

IMGUR http://imgur.com/a/CJy0K

Social Media

Twitter https://twitter.com/savethearctic

Facebook https://www.facebook.com/arcticrising?fref=ts

Facebook https://www.facebook.com/GreenpeaceArcticDefender?fref=ts

Arctic Defender 2013 is free to download and play – and it’s available on all iOS devices (iPhone, iPad, iPod touch).

About Greenpeace

Greenpeace is an independent global campaigning organization that serves to change attitudes and behavior, protect and conserve the environment, and promote peace. To maintain its independence, Greenpeace does not accept donations from governments or corporations but relies on contributions from individual supporters and foundations. To learn more about Greenpeace, visit http://www.greenpeace.org/international/en/