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Press Releases
  MASA Group presents MASA LIFE v1.1 at GDC Europe 2013
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Paris, August 19, 2013 — MASA Group (“MASA”) will present the next version v1.1 of the pioneering artificial intelligence middleware MASA LIFE, during Game Developers Conference (GDC) Europe 2013. MASA is a leading developer of Artificial Intelligence (AI)-based Modeling & Simulation (M&S) software for the defense, emergency preparedness, serious games and games-development markets. The GDC Europe is Europe's largest professionals and public game industry event; it takes place in Cologne, Germany, from August 19th to 21th, 2013 (Koelnmesse – MASA Booth #170).

MASA LIFE is an intuitive, adaptable AI middleware allowing developers of games, serious games and simulations to make their non-player characters (NPCs) more realistic and smarter. Due to its behavior modeling disruptive workflow, LIFE will increase the productivity of game developers and non-technical professional users requiring highly realistic and adaptable intelligent behaviors. LIFE marries an intuitive development environment with an unmatched level of simplicity, control and flexibility. LIFE brings a powerful dimension of realism to games and simulation environments, providing users with the most reliable technology to model and execute convincing behaviors.

LIFE v1.1 contains a remote debugger so that users are able to connect and step through and inspect their behaviors remotely during a running simulation or game. Apart from this major advancement, usability is improved, content updated, and extended documentation and tutorials makes it easier for developers to get introduced to LIFE and tremendously reduce ramp up time.

Additionally MASA´s team will demonstrate a sneak preview of LIFE running on an iPad. For this demonstration MASA developed “Paper Arena”, an in-house developed arcade game, which may be played by interested visitors during the GDC Europe expo.

About MASA Group (

Headquartered in France, MASA Group (“MASA”) is a global company focused on the development of Artificial Intelligence-based Modeling & Simulation (M&S) software for the Serious Games, Games Development, Defense, Homeland Security, Emergency Management and Healthcare markets. A trusted developer of cutting-edge AI technology for over fifteen years, MASA has founded its success on products that combine scalability, adaptability and low cost of ownership, with a strong standards-driven approach to technology.

The MASA product range, including MASA SWORD and MASA LIFE is uniquely designed to simplify and optimize the implementation of Artificial Intelligence capabilities for automating and driving simulated behaviors. Such capabilities allow developers and end-users in various sectors to focus their efforts on enabling a series of cost-efficient and highly realistic applications – such as command staff training, crisis management preparedness, exercise preparation, after-action review, doctrine & equipment analysis, and corporate training.

MASA products are already in use by leading organizations worldwide, including the French Army, other major armies around the world, Amper Programas, CAE, Krauss-Maffei Wegmann, Saab, SGO, Thales and Cliffhanger Productions.

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