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  DONYA LABS LAUNCHES Simplygon™ CLOUD for Unity
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

STOCKHOLM, Sweden – November 5, 2013 – Donya Labs, the leading provider of automatic 3D optimization solutions for digital content creation, today announced that Simplygon Cloud, a new online platform that enables 3D asset creators to build multiple Level of Detail (LoD) models in the cloud, saving significant time, resources, and polygons as they optimize their projects, has completed its beta and is now live. With focus on Unity 3D games and 3D projects, Simplygon Cloud is now available for any content creator building a 3D project. All that is needed to get started is for content creators to sign up for an account and download the plug-in from the asset store. To read more and register visit

Content creators receive credits to build assets while they work on other project priorities and all creators currently receive a two month free trial. With Simplygon Cloud, 3D art assets are run through the award-winning Simplygon system and delivered to the creator without any additional action required. Assets are processed entirely in the cloud and the new service is expected to cut development efforts even more, while maintaining the high quality Simplygon delivers to all levels of 3D projects.

After the free trial period, developers will be given the option to continue creating assets on a single asset basis (based on first available server), or a credit model, where multiple assets can be uploaded for priority processing. Assets will be priced based on complexity of the models submitted at a rate of one credit per dollar.

“Simplygon can now be used by anyone creating 3D content, which means tens of thousands of new projects can benefit from our leading software optimization technology,” said Martin Ekdal, VP of sales & marketing, Donya Labs. “We’ve done an extensive beta with Unity 3D users and the results are promising with content creators citing the high quality, with very little input needed to optimize their assets.”

Simplygon is popular amongst developers of mobile games; AAA PC and console games; and large MMOs, and is applicable to any medium where 3D art assets are created or utilized. By automatically generating lower-polygon models that are required for different levels of detail (LOD), an optimization process for making games and visual scenes run smoother, at higher frame-rates, and requiring less data, Simplygon helps digital content creators save important resources where artists would otherwise need to manually re-create large amounts of content.

About Donya Labs & Simplygon ( )

Donya™ Labs, creators of Simplygon™, is the leading provider of automatic 3D-optimization tools for the games industry. Privately held, founded in 2006 and headquartered in Sweden, Donya is the premier developer and provider of automatic 3D-optimization solutions and dedicated to helping professional game developers streamline their 3D-content pipeline. The revolutionary Simplygon middleware has been licensed by some of the world’s most well renowned game publishers and developers including 2K Games and Activision; and Avalanche Studios, Blizzard Entertainment, CCP Games, Epic Games, Gameloft, NCsoft, Nexon, Quantic Dream, Sony Online Entertainment, Tencent and XLGames.

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab’s actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon’s name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners. Copyright © 2013 Donya Labs. All Rights Reserved.

“PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

For further information, please contact


Martin Ekdal

VP of Sales & Marketing

+46 733 14 94 00

[email protected]


Sean Kauppinen

International Digital Entertainment Agency (IDEA)


[email protected]

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