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June 18, 2019
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

·         GAME launches pheromone fuelled his ‘n’ hers underwear to entice loved-ones away from the clutches of their console

·         One in four British gamers hope to sneak off for a ‘console quickie’ on Valentine’s Day

·         Limited edition underwear is available from GAME Stratford

Wednesday 13 th February, 2014:

The candles are lit, Barry White is playing and the champagne is on ice, but one half of the happy couple has gone for a quick gaming session that can last for hours without an intervention.

Now the perfect Valentine’s accessory has been created by retailer GAME for gaming widows and widowers – GAME On undies - a range of pheromone fuelled underwear to help them tempt their loved ones back into the bedroom.

According to new research by GAME, this Valentine’s Day one in four gamers (23%) admit they will be tempted to slip away for a ‘console quickie’ – unable to resist the urge of a few snatched moments of Call of Duty or Grand Theft Auto V behind their partner’s back.

And the girls are getting in on the action too - the guilty secret applies just as much to women (19%) as it does to men (26%).  Similarly a quarter of gamers (24%) admit that their partner has accused them of paying more attention to their console than to them.

That’s why GAME has decided to take the unprecedented step of calling gamers to go easy on the gaming for one night of the year. To help the cause, it has launched the limited-edition underwear for partners who want to have their own buttons pushed.

Ailsa McKnight, Marketing Director GAME Retail Ltd, says:

“We understand and share our customers’ passion and commitment for gaming but we want to do our bit for harmony on February 14 th. Many of us can get easily distracted by our consoles – even on Valentine’s Day.

“It can be tempting to dip into a game for a few minutes, lose track of time while the dinner is on the table and then get caught in the act. Hopefully the GAME On range of undies can be a more welcome distraction to help bring couples together.”

With Londoners (27%) the most likely to two-time their partners by gaming on Valentine’s Day, a limited number of the cheeky undies will be available at the GAME Stratford store this week.  Head in store for more details.