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  Ukie announces Daniel Wood as Chief Operating Officer
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Wednesday 5th March 2014 - London, United Kingdom

Games trade body, Ukie have announced that Daniel Wood has been appointed as their new Chief Operating Officer. Dan joined Ukie in September 2010, shortly after the rebrand from ELSPA, as Head of Communications and Public Affairs and has played a major role in growing Ukie into an organisation that now represents the wider UK games industry.

Dan has been responsible for the delivery of a number of projects that have benefitted Ukie and the wider UK games sector, including: launching the Video Games Ambassadors scheme, coordinating Ukie’s lobbying efforts on tax reliefs and setting up the Next Gen Skills Campaign that successfully called for computer science to be back on to the national curriculum. His new role will see him take on more of a leadership role for the organisation, which has grown its membership to over 200 developer, publisher and associate members over the last three years.

Ukie CEO, Jo Twist said “Dan has been fully committed and a key part of the significant transition Ukie has been undergoing for the past 3 years since we rebranded. His expertise, experience and enthusiasm is going to be invaluable as he takes more of a leadership role in the organisation; making sure we are representing and servicing our members and our sector from the grassroots to the highest level, to achieve the goal of making the UK the best place in the world to make and sell games.”

Chairman of Ukie Andy Payne said “I recruited Dan back in July 2010 and I always knew that he was destined to play a major role in the leadership of Ukie. This promotion demonstrates exactly that. Dan has led our policy and communications brilliantly and it is now his time, which will see him step up and into the COO role. I am confident that Dan will play a major part in taking Ukie to the next level and very much look forward to working with him to achieve that’.  

Ukie COO, Dan Wood said “It’s been amazing to be part of the team that has seen Ukie grow so much over the last three years and I now can’t wait to get stuck in to this new role. There are plenty of big challenges and amazing opportunities out there for the UK games industry and my new role will allow Ukie to help tackle them and will help us to deliver even more value and support to our members and the wider UK games sector.”

Day to day Communications and PR will now fall to Richie Enticknap, Ukie’s PR and Community Officer.

-      ENDS –



For all press enquiries, please contact the Ukie press office on T: +44 (0)20 7534 0580 or E:

About Ukie

The Association for United Kingdom Interactive Entertainment or Ukie (pronounced YOU-KEY) is a trade body that aims to support, grow and promote the whole of the UK’s games and interactive entertainment industry. Founded in 2010 (although formerly known as ELSPA), Ukie’s membership includes all the major UK and global games publishers and the best of UK development talent - from promising start-ups to some of the biggest, most successful studios operating in the UK today.

We also have distributors, academic institutions, new publishers, and media outlets that are integral to the lifeblood of the industry as part of the family.

Ukie works with government to champion a range of issues including age ratings, education and skills, access to finance and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.

One of Ukie’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.

We also offer comprehensive events programme to give the games industry access to key information, leading industry figures and give everyone the chance to network. You can see our events programme here

In addition, Ukie compiles weekly, monthly and annual retail charts and sales reports for the UK market.


Twitter: @uk_ie

Facebook: Ukie

Linked in: Ukie