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January 21, 2018
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

21 st March, 2014 GAME, the UK’s leading video games retailer, is teaming up with Blizzard Entertainment to offer customers new and exciting ways to pay for Blizzard’s digital content, as it begins selling Gift Cards, throughout its UK stores.

GAME will be amongst the first retailers in the UK to stock these gift cards, which will bring services previously only available digitally via Blizzard’s online gaming service, to store shelves, as it builds on its extensive digital offering.

For the first time, GAME customers will be able to purchase Blizzard digital credit in store, which is redeemable against the entire Blizzard portfolio of digital services available on Customers will also be able to take advantage of the brilliant trade-in offers* available at GAME, trading in pre-owned content to pay for credit.

The gift cards, activated via scratch codes which are then redeemable online on, can be used to purchase an array of digital content for Blizzard Entertainment’s blockbuster franchises including: World of Warcraft, Diablo III, StarCraft II and Hearthstone. Those looking to pick up their Gift Cards on Monday 24 th March will also be able to put the credit towards the new Diablo III expansion, Reaper of Souls, when it launches on Tuesday 25 th March.

Ian Chambers, Chief Digital Officer at GAME says: “Bringing gift cards to our store shelves gives gamers even more ways to purchase digital content through GAME. We’re opening up digital to more and more customers through whichever channel they shop in and giving them a wide range of ways to pay for it. For those who are yet to embrace digital gaming, our expert store teams are on hand to give advice and help customers discover just what’s on offer.”

The Gift Cards will be available in denominations of £15.

For more information visit

PLEASE NOTE : GAME is always capital letters


For further information please contact: opens credit up to more gamers than ever before.

Tom Hills MHP Communications

T: 0203 128 8154 E:

Mark Lewington, MHP Communications

T: 0203 128 8569  E:

Notes to editors

*Trade-in Offer applies to PS3, 360, Wii, DS, 3DS, PSP and PS Vita games only. To trade-in; all games must be in original packaging, in good working order and of satisfactory quality.

About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer. Formed in April 2012, GAME is committed to delivering for the gaming communities of the UK online, in-store, on mobile and through their app. With a market-leading reward proposition, incredible exclusive content and great deals, GAME is the number one destination for all gaming needs. For more information, please visit