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Press Releases
  DAU-UP Launches Mobile Gamer Acquisition Solution
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

EMBARGOED thru Thursday, July 17 th at 2:00 pm UK Time


Tel Aviv, Israel – July 17, 2014, After providing game developers with a proprietary solution for acquiring players for games via Facebook media, DAU-UP is officially launching the company’s Mobile Gamer Acquisition Solution.

Since DAU-UP’s launch in 2011, the company has focused exclusively on providing leading mobile and social game developers, including Playtika, Social Point and Plarium, with a solution for promoting games via Facebook. Through direct access to Facebook’s API and utilizing the company’s proprietary database of games and methodology, DAU-UP optimizes campaigns to deliver the best players to each game.

Now, based on the company’s experience delivering profitable players to mobile and social games and after a six month beta test, DAU-UP is formally launching its comprehensive Mobile Gamer Acquisition Solution for all mobile game developers supporting every mobile media channel.

DAU-UP’s full-service Mobile Gamer Acquisition Solution provides mobile game developers with:

KPI-based results: Beyond CPI and scale, DAU-UP marketing campaigns are optimized according to each game developer’s Key Performance Indicators (KPIs). DAU-UP enables developers to acquire the right players focused on engagement and monetization in order to ultimately maximize ROI.

A technology-driven solution:  From the comprehensive games database which provides the knowledge to understand how to match players for any game, to the company’s proprietary algorithms, DAU-UP can test, optimize and then scale any gamer acquisition campaign.

Game-focused experience and methodology:  Years of experience focused exclusively on gamer acquisition has enabled DAU-UP to understand every game genre, to know which players to target for each and which media and creative to use. With this unique methodology, the company enables any game developer – whether they’re launching a new casual game or looking to increase revenue on a five year old role playing game – to achieve profitability for their mobile games.

“Many solutions promise installs, but only DAU-UP has delivered quality players which are helping us reach profitability,” said Adam Jaffe, VP Marketing, Social Point. “With the growing importance of mobile, DAU-UP is able to provide us with players from a broad range of mobile media channels who monetize our games and enable us to achieve our ROI targets.”

With mobile game revenue growing more than twice as fast as total gaming revenue, DAU-UP’s Mobile Gamer Acquisition Solution launch is well-timed. According to research from Newzoo, mobile games are expected to account for 34% of total games revenue in 2017 up from 23% in 2013.

“With so many companies focused on mobile user acquisition, DAU-UP is unique in our single-minded focus on game developers coupled with our extensive experience and internally-developed technology and methodology, which enable us to deliver the right users to the right game,” said Idan Nizri, CEO & Founder, DAU-UP. “The proof of performance has been our growth over the last year: doubling our head count and customer base and tripling the number of games we’re promoting.”


About DAU-UP

DAU-UP is a company with a single-minded focus: providing game developers with a solution for acquiring profitable players. Since 2011, the company has used its proprietary technology, experience and methodology to deliver gamers to mobile and social games via Facebook media and mobile media channels. For more about DAU-UP, please visit:


Contact info:

Uriah Av-Ron


t: (646) 755-6120