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  CHILLINGO EXPANDS PUBLISHING SERVICES IN CHINA
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03/17/2015
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

MACCLESFIELD, England – March 17, 2015 – Leading mobile games publisher, Chillingo, a subsidiary of Electronic Arts Inc., (NASDAQ: EA) today announced that it’s bringing its global publishing expertise to Chinese mobile game developers with the opening of a new studio in EA’s Shanghai office.

Chillingo brings over a decade of experience to the vast regional independent developer community. Serving as a virtual extension of developers’ teams, Chillingo cultivates ideas and best positions its partners’ games for commercial success with a core focus on production, monetization, analytics and marketing. In addition to its own expertise, Chillingo utilizes the knowledge, resources and best practices of EA’s global mobile publishing and development expertise. Chillingo China will publish across Chinese app stores and bring culturalized games to the global market.

“China represents a tremendous growth opportunity, both for Chillingo and for developers making it a natural location to extend our services,” said Mike Chen, Head of Production for Chillingo China. “China has the largest install base of connected mobile devices of any country in the world combined with an avid gaming audience and a dynamic talent pool—a golden opportunity that Chillingo would love to seize.”

Mr. Chen will lead the new office and will work with a local team to identify and collaborate with independent mobile game developers. The new studio is off to a great start as it has already inked a partnership deal with Tianjin-based mobile developer, Happy Fish Games to publish their exciting new mobile game later this year.  

“Working with Chillingo has been extremely beneficial as they allow our team to do what we do best – focus on developing great games that we think players will love,” explains Ginny Gan, Business Development Manager, Happy Fish Games. “It feels like a true partnership to have Chillingo share recommendations and guidance on aspects that we never even considered.”

“Indie developers across the globe are united on the challenges they face in today’s competitive mobile space. Striking the right balance between creating a fun, unique gaming experience and earning a profit is difficult for many developers,” explains Ed Rumley, General Manager, Chillingo. “Putting players first goes a long way towards achieving that. Our Chillingo team is excited to learn from and collaborate with the phenomenal powerhouse talent in China to bring unparalleled opportunities to talented developers of all sizes.”

Chillingo is most known for publishing games such as, Angry Birds, Cut the Rope, Iron Force, Perfect Kick, Catapult King, Pixel People and countless other hits.

Developers can learn more about Chillingo’s publishing services at www. c hillingo.com/china

or contacting [email protected]"> [email protected] for partnership inquiries.

###

About Chillingo

Chillingo, a subsidiary of Electronic Arts, is a leading mobile games publisher with numerous award-winning hits around the world including  Angry Birds, Cut the Rope, Iron Force, Perfect Kick, Catapult King, Pixel People  and countless others. The company publishes games for iOS and Android platforms. For more information about the company and its games, please visit www.chillingo.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2014, EA posted GAAP net revenue of $3.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.