Amsterdam, May 6 ^th  2015. BANDAI NAMCO Entertainment has announced today that the game publisher will open a dedicated pop-up store to launch the most anticipated game of this year*, The Witcher 3: Wild Hunt. The official Witcher store will be launched with a nightly opening to kick off the release of The Witcher 3: Wild Hunt with a big bang. The launch will lead into a week full of festivities including exclusive Q&A sessions, live streams and competitions. Located at Kalverstraat 101, Amsterdam from May 19th (midnight) to May 24th, Bandai Namco Entertainment aims to bring the ultimate Witcher experience for everyone to enjoy.

Unique game experience: Live streams, Playing sessions, Meet & greets and much more

Leading global publisher and developer BANDAI NAMCO Entertainment in partnership with game developer, CD Project Red and retail partner, Media Markt will launch Europe’s first single game branded pop-up store in Amsterdam amid much fanfare. This revolutionary project showcases the world’s most anticipated game of 2015 in a remarkable way. Along with a unique photo opportunity with a larger-than-life Geralt of Rivia (The lead character) statue, visitors can look forward to exciting promotions and to receiving a free copy of Power Unlimited magazine with every game purchase**. During the week there’s a packed daily program with live streams, playing sessions, meet & greets, game journalists etc.

About The Witcher 3: Wild Hunt

The Witcher 3: Wild Hunt is a story-driven, next-generation open world role-playing game, set in a graphically stunning fantasy universe, full of meaningful choices and impactful consequences. In The Witcher, you play as Geralt of Rivia, one of a dying caste of monster hunters, and embark on an epic journey in a war-ravaged world that will inevitably lead you to confront a foe darker than anything humanity has faced so far—the Wild Hunt.

Witcher 3: Wild Hunt collection by Musterbrand

Through the pop-up store, Witcher fans in Europe will also have access to the premium Wild Hunt apparel collection by Musterbrand, the premium design and fashion label for gaming culture. Musterbrand showcases a full range of officially licensed The Witcher 3 products, from chainmail inspired knitwear to highly exclusive limited edition leather jackets. 

“ We are very happy and honoured to be given the opportunity to create the first pop-up store dedicated to one specific game in Europe. If there ’ s one game that deserves it this year, it ’ s absolutely The Witcher 3: Wild Hunt. The anticipation around this game is unheard of and thrilling. The Witcher 3 has already won over 200 awards before release! ” says Peter Söderlund, Marketing Manager Nordic & The Netherlands at BANDAI NAMCO Entertainment.

When asked about the inspiration and thinking behind The Witcher pop-up store concept, Michal Platkow-Gilewski, Head of Global Communication at CD PROJEKT RED explains: “To illustrate the legacy of the Witcher brand and its grandeur, we have recreated its notable heritage with life size cut-outs, a display of key artwork and a ‘magic gate’ that leads to a huge screen on which the game can be played. It will be a one of a kind experience for fans of the game as well as for others visiting the store. ”

The Witcher 3: Wild Hunt pop-up store will be open for a full week from Monday night (00:01) May 19 to coincide with the release of the game until Sunday May 24th. Entrance is free of charge.

The game is scheduled to launch May 19 2015, on Xbox One, PC, and PlayStation®4. Visit www.thewitcher.com and buy.thewitcher.com for more information about the game and pre-order availability worldwide. The Witcher 3: Wild Hunt Facebook Page: https://www.facebook.com/thewitcher

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Opening times store:

Tuesday (night) May 19:             00:01 - 3:00 nightly opening!

Tuesday May 19:                       11:00 - 19:00

Wednesday May 20:                  11:00 - 19:00

Thursday May 21:                      11:00 - 21:00

Friday May 22:                          11:00 - 19:00

Saturday May 23:                      11:00 - 19:00

Sunday May 24:                        11:00 - 18:00

* 42% of all votes at Gamespot Awards ( http://www.gamespot.com/game-of-the-year/#most-anticipated )

** While stock lasts

About BANDAI NAMCO Games Europe S.A.S.

BANDAI NAMCO Entertainment Europe S.A.S., part of BANDAI NAMCO Holdings Inc., is a leading global publisher and developer of interactive content for platforms including all major video game consoles and PC, with marketing and sales operations in 50 countries across Europe, the Middle East, Africa and Australasia. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN™, Tekken™, SOULCALIBUR™, NARUTO™, NARUTO

SHIPPUDEN™, Dragon Ball®, GALAGA™, RIDGE RACER™ and ACE COMBAT™.

About CD PROJEKT RED

CD PROJEKT RED is a development studio established in 2002 and based in Warsaw and Cracow, Poland. Creators of The Witcher and The Witcher 2: Assassins of Kings. Both RPGs were praised by critics and fans, gathering over 200 awards and selling over 7 million copies to date. Originally a PC developer, CD PROJEKT RED has also released The Witcher on Mac and The Witcher 2 on Xbox 360, PC and Mac. The studio is now working on The Witcher 3: Wild Hunt, a fantasy RPG with a character-driven, non-linear story set in a vast, open world. The game will be released February 24th, 2015 on Xbox One, the all-in-one games and entertainment system from Microsoft, Playstation®4 and PC. The developer is also working on Cyberpunk 2077 in collaboration with Mike Pondsmith, the original designer of the pen-and-paper Cyberpunk® futuristic RPG system in which the upcoming game is set. CD PROJEKT RED’s mission is to take the passion they have for games and harness it to make the best RPGs in the world. Along with GOG.COM<http://gog.com/>, the Internet's leading destination for the best DRM-Free games in history on PC and Mac, CD PROJEKT RED is part of the Warsaw Stock Exchange listed (ISIN: PLOPTTC00011) CD PROJEKT Group.

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Press Release © 2015 BANDAI NAMCO Entertainment Europe S.A.S.