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  FromSoftware Uses SIMPLYGON in the Creation of PlayStation 4 Exclusive, Bloodborne
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Linköping , Sweden and TOKYO, Japan - August 10, 2015 - Simplygon, the leading provider of automatic 3D optimization solutions for digital content creation, and FromSoftware, Inc., today announced that Simplygon has been used in the creation of the PlayStation®4 exclusive title, Bloodborne. Over the course of production, Simplygon was used to process around 10,000 models, including test data while delivering Level of Detail (LoD) models that optimized the polygon counts to help deliver a stunning visual experience.

“Simplygon saved the labor equivalent of 20 man months, or in other words, an entire dedicated production team member for the duration of the production,” said the development team of FromSoftware, Inc. “The benefits are clear as we used the tool to reduce polygons in about 10,000 models ranging from 1,000 to 200,000 polygons. The best result is that players can’t see the reduction because the models keep their fidelity at all distances which keeps the players immersed.”

“FromSoftware are legends in the games industry and over the past three decades have been at the forefront of high quality games that truly excite players through their gameplay and visuals,” said Martin Ekdal, Co-founder and Vice President of Business Development at Simplygon. “With Simplygon we’re enabling creators to focus more on the creative parts of development while we automate multiple production processes and improve the performance.”

Simplygon is popular amongst developers of mobile games; AAA PC and console games; and large MMOs, and is applicable to any medium where 3D art assets are created or utilized. By automatically generating lower-polygon models that are required for different levels of detail (LOD), an optimization process for making games and visual scenes run smoother, at higher frame-rates, and requiring less data, Simplygon helps digital content creators save important resources where artists would otherwise need to manually re-create large amounts of content.

About FromSoftware, Inc.

Founded in 1986, FromSoftware is based in Tokyo Japan and has more than 220 employees. The company is best known for its popular franchises including Armored Core, Souls, Bloodborne, King’s Field, Otogi and Tenchu. Over the years, the studio has released more than 50 titles across platforms including the Dreamcast, Nintendo DS, GameCube, PlayStation, PlayStation 2, PlayStation 3, PlayStation 4, Xbox, Xbox 360, PlayStation Portable, Wii, Microsoft Windows, and various mobile phones. For more information, please visit:

About Simplygon

Simplygon is the leading provider of automatic 3D optimization technology and is spawned from within the demanding video games industry. Founded in 2006 and headquartered in Sweden, Simplygon is a privately held company dedicated to helping professional software developers make complex 3D content available on all platforms while streamlining their production pipeline. For more information visit: .

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Simplygon’s actual future results to differ materially from those expressed in any such forward-looking statements. The Simplygon name and logo are registered trademarks of Donya Labs AB. All other company or government agency names mentioned herein may be trademarks of their respective owners. Copyright © 2015 Donya Labs. All Rights Reserved.

“PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

Bloodborne™ ©2015 Sony Computer Entertainment Inc. Published by Sony Computer Entertainment Europe. Developed by FromSoftware, Inc.

“Bloodborne” is a trademark of Sony Computer Entertainment Europe. All rights reserved.

For further information, please contact


Martin Ekdal

Co-founder, VP Business Development

+46 733 14 94 00

[email protected]


Sean Kauppinen

International Digital Entertainment Agency (IDEA)


[email protected]


Promotion PR team


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