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Keith Anderson Joins Wargaming as Marketing and
Communications Director for Europe.
Wargaming, UK, August 18 th 2015 — Wargaming, the award-winning publisher and developer, is pleased to announce that the company has taken a new direction in its European Marketing and PR teams. Keith Anderson was appointed in July as the new Marketing and Communications Director for Europe.
Keith is a gaming business veteran and a military history enthusiast. He has worked with Wizards of the Coast for 10 years, EA, Bioware, Red 5 Studios and Lionhead Studios, building a strong expertise in Marketing and acquisition fields before joining Wargaming last month.
“Throughout my career I’ve been introducing new players to great games and awesome communities. It’s a privilege to be joining Wargaming at a time when we’re launching fantastic new games like World of Warships, while still growing one of the largest gaming communities in the world. It’s an amazing time of change at Wargaming. We have a visionary leadership team who are building on our core values while investing in new games and new platforms”, said Keith .
Keith will be responsible for overseeing the growth of the company’s marketing and PR efforts as Wargaming grows its portfolio of games and publishing platforms. His role will be key in preparing for the success of soon to be released World of Warships and Master of Orion, and the continued growth of the World of Tanks IP.
“We are delighted to have Keith on board. Working with some of our industry’s most talented and prolific leaders has been essential to Wargaming’s tremendous success in the past. Keith’s profound entertainment industry knowledge, experience and leadership skills are invaluable additions to our team and will together with his passion and enthusiasm ensure the growth of our existing brands and future projects.” said Markus Schill, General Manager of Wargaming Europe.
Wargaming is an award-winning online game developer and publisher and one of the leaders in the free-to-play MMO market. Founded as a privately held company in 1998, Wargaming has shipped more than 15 titles. Currently, Wargaming is focused on its team-based MMO war series dedicated to the mid-20th century warfare that will include the armored World of Tanks, the flight combat World of Warplanes, and the naval World of Warships. The three intertwined titles will form a common gaming universe integrated within the portal www.wargaming.net .
As part of its multiplatform line-up, the company has introduced World of Tanks on Xbox and World of Tanks Blitz on mobile and tablet. Launched in 2014 and 2015, World of Tanks on Xbox introduced epic tank-on-tank battles to console gamers and offers the first cross-platform gaming experience between Xbox 360 and Xbox One. The mobile MMO game World of Tanks Blitz has opened up Wargaming’s trademark team-based military IP to smartphone and tablet users worldwide.
Official website: www.wargaming.com