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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Linköping, Sweden - February 9th, 2016 - Simplygon, the leading provider of automatic 3D optimization solutions for digital content creation, announced that Simplygon has been used in the creation of 2K titles including Hangar 13’s Mafia III, Battleborn ™ by Gearbox Software and other future 2K titles. Both titles are coming this year for PlayStation®4 computer entertainment system, Xbox One and Windows PC. Over the course of production, Simplygon was used to automate pipelines allowing artists to focus less time on manual labor for Level of Detail while still delivering stunning visual experiences.

Developers on all titles experienced large efficiency gains in both skeletal and static character creation and mesh model optimization.  All studios also found toolset and API simple to use and appreciated the software being integrated directly into the editor.

“2K has always been a visionary in the games industry, and over the past decade has continuously redefined both narrative and graphical possibilities,” said Martin Ekdal, Co-founder and Vice President of Business Development at Simplygon. “With Simplygon we’re enabling creators like 2K to focus more on the creative parts of development while we automate multiple production processes and improve the performance.”

Simplygon is popular amongst developers of AAA PC and console games; mobile games; and large MMOs, and is applicable to any medium where 3D art assets are created or utilized. By automatically generating lower-polygon models that are required for different levels of detail (LOD), an optimization process for making games and visual scenes run smoother, at higher frame-rates, and requiring less data, Simplygon helps digital content creators save important resources where artists would otherwise need to manually re-create large amounts of content.

Developed by Gearbox Software, Battleborn will be available on May 3, 2016 for PlayStation®4 system, Xbox One and Windows PC. Battleborn is rated T for Teen by the ESRB. For more information on Battleborn, visit

Developed by Hangar 13, Mafia III will be available in calendar 2016 for PlayStation®4 system, Xbox One and Windows PC. Mafia III is not yet rated by the ESRB. For more information on Mafia III, visit

2K is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment. The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13, Cat Daddy Games and 2K China. 2K’s stable of high quality titles includes the critically acclaimed BioShock®, Borderlands™, and XCOM® franchises, the beloved Sid Meier’s Civilization series, the innovative Evolve™, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit .

*According to 2008 - 2015 and The NPD Group estimates of U.S. retail video game sales through December 2015.

About Simplygon

Simplygon is the leading provider of automatic 3D optimization technology for the games industry. In recent years, demand for immersive and game like experiences has spread to new markets.  From its roots in AAA game production, the software is increasingly used by companies wishing to unlock and optimize their 3D data for product design, visualizati on and marketing.  Simplygon’s vision is to extend its platform to allow all enterprises to easily and affordably prepare and optimize 3D assets for all use-cases and size requirements.

Founded in 2006, Simplygon is a privately held company based in Sweden.  For more information visit:

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Simplygon’s actual future results to differ materially from those expressed in any such forward-looking statements. The Simplygon name and logo are registered trademarks of Donya Labs AB. All other company or government agency names mentioned herein may be trademarks of their respective owners. Copyright © 2016 Donya Labs. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

For further information, please contact


Sylvia Parmentelas

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Reuben Steiger

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