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  POKÉMON DAY CELEBRATES 20 YEARS OF ICONIC BRAND
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02/24/2016
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

London,—February 24, 2016— On Tuesday, February 27, 1996, video game fans were asked to choose between Bulbasaur, Squirtle, and Charmander. This would be the beginning of a global phenomenon that has continued for two decades, through different regions, on multiple platforms, and countless memorable moments. Exactly twenty years later, on Pokémon Day, Saturday, February 27, the adventure continues as Pokémon celebrates its 20 th year.

The fun begins with the Pokémon Photo Booth app that is now available for download at no charge from the App Store: https://itunes.apple.com/gb/app/pokemon-photo-booth/id1084024173. Fans can show their Pokémon 20 th spirit by customizing their portraits and adding captions in the style of classic Pokémon games. The photos cans then be shared or used to create Pokémon-themed profile photos. The app is also coming soon to Google Play.

A celebration of 20 years of Pokémon would not be complete without some big news. On Friday, February 26 at 3pm GMT, a special Pokémon Direct presentation can be viewed at http://nintendo.co.uk/nintendodirect

More details can be found at www.pokemon.co.uk/20 . Fans visiting the site throughout the year will find information about monthly Mythical Pokémon distributions, retail events, special products, and messages from some of Pokémon’s biggest fans.

Pokémon. Twenty years. Train On.

__________________________________________

About Pokémon

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, visit www.pokemon.co.uk .

About Nintendo

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 692 million hardware units globally, including the current-generation Wii U, Wii, and Nintendo 3DS family of systems including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™.  A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.