[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
[22-June-2016]
MONTREAL, June 22, 2016 /PRNewswire/ -- MEGA® Brands Inc., a
member of the Mattel family of companies (NASDAQ: MAT), and Bungie
today announced the launch of a new series of construction sets
based on the popular video game
Destiny. The line will be available in stores starting in
July 2016.
Unveiled to the public at the annual New York Toy Fair in
February 2016,
Destiny's construction sets from Mega Bloks offer
authentic, amazingly detailed micro action figures and vehicles
from the console game, which was recognized at its debut as the
biggest new video game franchise launch in history. With this
collection, fans will be able to take their passion for the game
beyond the screen this summer by building their own Guardians and
vehicles.
"We are so happy to partner with Bungie and bring the popular
Destiny video game to life through construction," said
Bisma Ansari, SVP and Global Brand GM at MEGA Brands Inc. "Fans of
the game and fans of construction sets will appreciate the
authenticity and level of detail in the iconic buildable vehicles,
environments, and micro action figures."
The construction sets are inspired by the video game's unique
action storylines, which focus on personal adventures as a Guardian
of the last city on Earth in quests to explore the outer reaches of
the solar system in search of clues to the fall of humanity.
"We're thrilled to work with MEGA Brands for this exciting
project," added Jim McQuillan, Visual Identity and Brand Creative
Director, Bungie. "At Bungie, we're committed to creating
captivating experiences for our players. Our collaboration with
MEGA Brands enables us to bring the world of
Destiny and its characters to life outside the game."
About MEGA Brands
A member of the Mattel family of companies, MEGA Brands Inc. is
a trusted collection of leading global brands in construction
toys and arts and crafts. They offer engaging creative experiences
for children and families through innovative, well-designed,
affordable and high-quality products. MEGA® Brands
includes MEGA BLOKS® and RoseArt®. Visit
www.megabrands.com and
www.megabloks.com for more information.
The MEGA logo, Mega Bloks and Rose Art are trademarks of MEGA
Brands Inc. or its affiliates.
Twitter: @MegaBloks
Instagram: @MegaBloks
Facebook:
www.facebook.com/MegaBloksCollectors
About Mattel
Mattel is a creations company that inspires the wonder of
childhood. Our mission is to be the recognized leader in play,
learning and development worldwide. Mattel's portfolio of global
consumer brands includes American Girl®, Barbie®,
Fisher-Price®, Hot Wheels®, Monster High® and Thomas
& Friends®, among many others. Mattel also creates a wealth
of lines and products made in collaboration with leading
entertainment and technology companies. With a global workforce of
approximately 31,000 people, Mattel operates in 40 countries and
territories and sells products in more than 150 nations. Visit us
online at
www.mattel.com .
About Bungie
Over the past twenty-five years, Bungie has created a bunch of
fun games, including the Halo franchise, the Marathon Trilogy and
the first two Myth games. Our independent, employee-owned
development studio is located in Bellevue, Washington, the base
from where we launched our most ambitious project to date:
Destiny.
More information about Bungie can be found at
www.bungie.net .
For more information, contact:
Emmanuelle Salesse
MEGA Brands
(514) 333.5555 ext. 2545
[email protected]
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SOURCE Mattel, Inc.
Company Codes:
NASDAQ-NMS:MAT
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