FOR IMMEDIATE RELEASE

SEATTLE -  July 10 2016 - Amy Hennig, the former creative director of the  Uncharted series and current senior creative director of Visceral Games, will deliver the opening keynote at PAX West 2016.  The full schedule of panels will be live on the Guidebook mobile app later this week.

Hennig worked with Naughty Dog for more than a decade, helping craft the  Uncharted franchise and one of modern gaming's most iconic heroes. At Visceral Games, she is working on a project based in the Star Wars universe.

"Amy's revolutionary work on the  Uncharted series played an immeasurable role in shaping the modern gaming landscape," said Jerry Holkins, co-founder, Penny Arcade. "We're thrilled PAX West attendees will have the chance to listen to one of gaming's leading visionaries."

PAX West will be held at the Washington State Convention Center from September 2 - 5, 2016. The show is sold out of attendee badges.  Journalists as well as content creators on YouTube and Twitch who are interested in attending to create coverage of the event and exhibitors can register for a media pass at  http://west.paxsite.com/registration.

PAX West will be followed by PAX Aus, occurring November 4-6, 2016 at the Melbourne Convention and Exhibition Centre. Single day badges ($60 AUD) as well as three-day passes ($160) are now available for purchase:  paxaustralia.com.au/registration.

Dates and badge availability for PAX South and PAX East 2017 have not yet been announced.

The PAX series of shows (West, East, South and Australia) comprise some the world's largest gaming festivals, with each event entertaining tens of thousands of guests. PAX events connect leading tabletop and video game developers directly to passionate gaming audiences, providing a space where gaming culture is celebrated through panels, demos, concerts, tournaments and freeplay sessions.

For further information, visit  http://west.paxsite.com/ or get updates via  Twitter.

Assets

Headshot and Logos -  https://drive.google.com/folderview?id=0B1ilWhgsvXaiZndRaEg2aWJjem8&usp=sharing

About PAX

PAX, an acronym for Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX nearly doubled in size each successive year until reaching capacity, with PAX Prime 2014 selling out of tickets in a matter of minutes.

Connecting the world's leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013.

About Penny Arcade

Penny Arcade began in 1998 as a humble web comic about video games and their culture. Written by Jerry Holkins and illustrated by Mike Krahulik, the company cofounders have since seen their series grow into one of the world's most popular and longest running web comics, and their company into an international powerhouse. 

Penny Arcade the company has greatly diversified to include the worldwide PAX events, videogames based on their IPs, many other web comics and Child's Play, a non-profit charity improving the lives of children in hospitals and domestic violence shelters by providing them with consoles and games.

About ReedPOP       

ReedPOP is the largest producer of pop culture events in the world, a full-service boutique team that has the backing and muscle of a major international events organization. ReedPOP runs events such as New York Comic Con, Chicago Comic & Entertainment Expo, Star Wars Celebration, Oz Comic-Con, Paris Comic Con, PAX Prime, PAX East, PAX South, Comic Con India, and more.