[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
BERLIN and SAN FRANCISCO - November 1, 2016
- adjust today announced that Armando Osuna has
joined as Vice President of US Sales in the company’s San
Francisco office, and Marty Siewert has recently joined adjust as
Chief Revenue Officer. Osuna joins adjust with a wealth of
experience in online and mobile media. Prior to adjust, he was Head
of Gaming and Account Management in the US for AppsFlyer, a
competitor to adjust. Previously, he was Head of Accounts with
Kiip, founded Meadow Ventures, and has been a strategic advisor
with Cloud & Clover, Win-Win, the Manos Accelerator and The
Refiners.
Siewert brings over 25 years domestic and international
executive leadership experience across a wide range of industries
including digital media, e-commerce, and enterprise software.
Previously, he was CEO of Digital MBS, CRO of Zoove (acquired by
CLX), SVP Sales with Kadient (now Qvidian), and General Manager of
ClearForest (acquired by Reuters).
Among adjust’s more than 2,500 clients (300 in the US) are
Pinterest, Microsoft, Zillow, BuzzFeed, and Quip, along with
customers Uber, Smule, Blue Apron, Keeper Security and DoorDash.
The Berlin-based company already has offices in London, Paris,
São Paulo, Singapore, Istanbul, Beijing, Tokyo, Shanghai and
Sydney. In just the past year, adjust has tripled their employee
count in the US and recently opened a New York office, spearheaded
by Arun Gupta.
Christian Henschel, CEO and Co-Founder of adjust, said:
“The US market is currently among the largest markets in
terms of revenue for the company with 30%, so it makes the most
sense for us now to invest in additional resources. Both Marty and
Armando represent a strategic initiative of expanding our market
share more aggressively in the near term.”
Siewert added: “adjust has already achieved tremendous
growth globally in the past year and as we expand our operations,
we’ll continue building a diverse world-class team of
professionals with relevant and unique skillsets. Armando’s
breadth of experience in both mobile advertising and gaming, in
particular, will be invaluable as we ramp up our business in the
US, by developing new partnerships within a complex ecosystem as
well as helping us further upsell to our clients, which have
increased spend by 50% over the last year.”
Osuna said: “Expertise and innovation in mobile technology
is a requisite for tomorrow's attribution and analytics industry
leaders. adjust is uniquely positioned with its market-leading
premium platform to enable this transformation. I’m delighted
to partner with the adjust team and help publishers leverage this
unparalleled technology.”
For more information on adjust’s market leading business
intelligence platform, please visit
www.adjust.com .
About adjust
adjust is a business intelligence platform for mobile apps with
a focus on user acquisition, fraud prevention, and app marketing.
The Berlin-based tech company provides the highest quality
analytics and attribution solutions for companies, worldwide. With
adjust’s opensource SDK, app developers can identify, in real
time, which advertising campaign has led to an app installation,
how much money users spend on in-app purchases, or when a user is
most likely to uninstall the app, among other features.
adjust is a Facebook Marketing Partner and a Twitter Marketing
Platform Partner. More than 20,000 apps have implemented
adjust’s solutions to improve their performance. Among those
are clients like Zalando, Rovio and Zynga as well as global brands
like Microsoft and Warner Bros. Founded in Berlin in 2012, today
adjust has ten offices across five continents: Beijing, Berlin,
Istanbul, Paris, San Francisco, São Paulo, Shanghai,
Singapore, Sydney and Tokyo.
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