[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]
BERLIN / SAN FRANCISCO – May 17, 2017
– Today during Google I/O, Adjust will be announced
as an App Attribution Partner with Google. Adjust enables marketers
to use its sophisticated Return on Investment (ROI) analytics,
Audience Builder for segmentation, and Hourly Aggregation to deeply
analyze, develop and optimize campaigns on Google AdWords.
Christian Henschel, CEO and Co-Founder of Adjust, said:
“We have been working closely with Google to ensure a
seamless transition onto the new capabilities that Google has
announced today for AdWords. With the App Attribution Partner
program, and the associated APIs that have been made available, we
have been able to bring vastly improve the way we work with Google
AdWords.”
The new AdWords integration for Adjust automatically captures ad
spend and campaign structure data from AdWords. Adjust can then
analyze the cost and revenue metrics of AdWords campaigns down to
individual creatives and ad groups, enabling marketers to optimize
AdWords campaigns within Adjust. This is in addition to conversion
rates and other campaign metrics.
The updated campaign data can also be used within Adjust’s
Audience Builder segmentation engine to define specific audiences
based on interactions with AdWords campaigns, making the basis for
personalization or remarketing campaigns.
As an App Attribution Partner, Adjust can offer advertisers many
of the latest Google app measurement features as soon as they're
available.
About Adjust
Adjust is the mobile measurement company, providing the highest
quality analytics and measurement solutions for mobile app
marketers worldwide. With Adjust’s open source SDK, app
marketers can measure and analyze user behavior, user acquisition,
marketing ROI, user lifetime cohorts and more. Adjust’s
platform proactively keeps datasets clean through the Fraud
Prevention Suite, verifies in-app purchases in real-time, and
provides streamlined reporting for understandable, actionable and
comparable metrics. Adjust is a Facebook Marketing Partner and a
Twitter Marketing Platform Partner, and dynamic Adjust integrations
is in use by over 900 networks and analytics providers worldwide.
Founded in Berlin in 2012, Adjust today has global offices in San
Francisco, New York, Sao Paulo, London, Paris, Istanbul, Tokyo,
Shanghai, Singapore, Jakarta, and Moscow.
Adjust is trusted by clients across Asia, the EU and the
Americas: including leading app developers like Zalando, Rovio and
Zynga, major software companies like Salesforce, Microsoft and
Yelp, and global brands like Universal Music and Warner Bros.
Adjust is the only mobile analytics company to meet stringent EU
privacy compliance standards. Adjust is funded by Target Partners,
Capnamic Ventures, Iris Capital, Active Venture Partners, and
Highland Capital.
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