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June 25, 2019
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Cambridge, UK (August 1, 2017)—UK-based games developer PlayFusion, are delighted to announce the full UK retail launch of Lightseekers. Beginning today, Lightseekers smart action figures, trading cards, accessories will be available in all Toys“R”Us® stores nationwide. 

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned.

Lightseekers, a story-rich action adventure RPG (role playing game), is available now to download entirely free on the Apple Appstore, Google Play, and Amazon App Store. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected figures, completely eliminates the need for cumbersome NFC portals, delivering real time 2-way interaction between TOMY’s 7” articulated smart action figures and the Lightseekers game.

Lightseekers also offers interchangeable accessories that level up as you play. Equipping a weapon or accessory onto a smart action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character simply by moving their smart action figure.

A crucial piece to the transmedia universe is the standalone physical trading card game, with 385+ cards at launch that features a unique card rotation mechanic and powerful combo cards. Each card, when scanned by the Lightseekers game, also delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities.

The digital game, physical trading cards and smart action figures can each be enjoyed independently of one another, but when played together deliver an even more powerful gaming experience.

 “It has been an incredible journey with our partners at TOMY and Toys“R”Us as we all worked tirelessly to make Lightseekers a ground breaking reality,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “Having the Lightseekers product available now at Toys“R”Us stores is the culmination of two and half years of hard work, but it’s just the beginning.  We have many more exciting innovations coming over the next few months to Lightseekers, so get ready for the future of connected play.”


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About PlayFusion

PlayFusion ( is an independent, employee-owned, robotics and AI company with studios in the UK and USA that is pioneering the future of mixed reality connected play. PlayFusion’s proprietary technology platform uniquely fuses computer vision, robotics, audio recognition with interactive video games to provide the next generation of transmedia entertainment for game developers, toy manufacturers, educators and other content and brand owners. PlayFusion recently introduced their new original IP Lightseekers along with toys and trading cards from master toy licensee TOMY.

About TOMY

TOMY International ( is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No.7867). © TOMY.

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