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September 20, 2017
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  EA AND BMW DEBUT THE ALL-NEW BMW M5 IN NEED FOR SPEED PAYBACK
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08/21/2017
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

See the First Full Reveal of the 2018 BMW M5 in the New Need for Speed Payback High Stakes Trailer

 

COLOGNE, Germany – 21 August, 2017 – Today, Electronic Arts Inc. (NASDAQ:EA) and the BMW Group, the world’s leading manufacturer of premium automobiles and motorcycles, debuted the all-new BMW M5 in Need for Speed™ Payback, the action driving blockbuster releasing this holiday. This marks the first time BMW has revealed a car through a videogame partnership, unveiling the new in-game BMW M5 at gamescom, Europe’s biggest trade fair for interactive games and entertainment. The new BMW M5 builds on the traditional concept of a luxurious four-door business sedan by appealing to drivers with a taste for high speed and adrenaline. Need for Speed Payback players will be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this Autumn.

 

“The new BMW M5 is a stunning car,” said Marcus Nilsson, Executive Producer at Ghost Games. “With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”

 

The M5 takes the BMW M-series into new territory, with 441 kW/600 hp, peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km [26.9 mpg imp] fuel consumption combined/ 241 g/km CO2 emissions combined, which promise supreme propulsive power and formidable performance. The new M xDrive developed by BMW M GmbH is the most engaging all-wheel-drive system yet to grace the high-performance segment and will be on display across various terrains in Need for Speed Payback.

 

“The M is not only synonymous for the world’s most powerful letter, but has also become a synonym worldwide for the prototype of the Ultimate Driving Machine. Take a look at the new BMW M5: its power output, torque and acceleration, the M specific all-wheel drive system M xDrive and its stunning design make our all-new toy the perfect feature for Need for Speed,” said Frank van Meel, President BMW M Division. “While the M5 won’t be officially released until next spring, Need for Speed players can drive it first and exclusively in Need for Speed Payback. We at BMW M are really proud of this collaboration.”

 

“Young, enthusiastic and 100% devoted to their passion: This is not only true for BMW M fans but also for millions of gamers around the globe, who love Need for Speed. BMW is joy and excitement for cars, whether it is in real life or digital,” said Hildegard Wortmann, Senior Vice President Brand BMW. “With this cooperation BMW can reach out to a new audience that is truly digital. Millions of gamers now experience the thrilling new BMW M5, an absolute dream car, even before it actually hits the road. This is a perfect example of a fruitful cooperation in modern marketing with benefits for everyone and a new milestone after the BMW M2’s debut in 2015’s Need for Speed.

 

Need for Speed, one of the world’s bestselling video game franchises, returns with a vengeance in Need for Speed Payback. Drive as three distinct characters united by a common goal: revenge at any cost. Craft unique rides with deeper performance and visual customisation than ever before. Get on a roll and win big with risk-versus-reward gameplay. The return of intense cop chases also means the stakes have never been higher. From insane heist missions to devastating car battles to jaw dropping set pieces, Need for Speed Payback delivers an edge-of-your-seat, action-driving fantasy.

 

Need for Speed Payback will be available worldwide on 10 th November for Xbox One, PlayStation®4, and Origin™ for PC. Need for Speed Payback Deluxe Edition owners will get their three-day early access starting Tuesday, 7 th November. Players can also get into the action before launch through EA Access and Origin Access, where members can play for up to 10 hours starting Thursday, 2 nd November with the EA Access and Origin Access Play First Trial.

 

About Electronic Arts

 

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

 

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion. Headquartered in Redwood City, California, EA is recognised for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news .

 

EA, Need for Speed, The Sims, Dragon Age, Plants vs. Zombies, Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.  John Madden, NFL, and FIFA are the property of their respective owners and used with permission. Xbox is a trademark of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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