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November 19, 2018
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


LAI Global Game Services and DFC Intelligence in a strategic partnership, are pleased to announce the early release version of the Game Market Analyzer (GMA) app for iOS. The app allows game developers and publishers to easily identify global markets where their games are most likely to succeed.

Combining the core competencies of both companies (and nearly 50 years of experience) into a single integrated tool, the GMA app provides essential market data down to the country level and can analyze potential ROI based on market penetration.

The GMA app is powered by actual data from leading market research firm DFC Intelligence and was developed in partnership with LAI Global Game Services, a provider of tools and services to help developers localize, market and publish their games globally.

"Leading companies in the industry spend thousands of dollars for this information but the goal of the app is to bring some of these insights to smaller developers who cannot normally afford to do industry research," said David Cole, CEO and Founder of DFC Intelligence.

The GMA app allows users to enter pertinent information about their game, including platform and genre, and immediately see the results of a market analysis – all without cost. An additional feature enables the app to use real market data to automatically suggest the best languages for localization (including actual cost estimates).

"Today, game development is about finding the right audience for your game. GMA is a great tool that will do the hard work for you and help you with the task, " commented Arturo Nereu, Product Evangelist (LatAm), Unity Technologies.

Features of the GMA app include the ability to:

  • View a prioritized list of key markets where the game is most likely to succeed.
  • Analyze markets down to the country level.
  • View detailed country and regional infographics for 44 major game markets.
  • Perform localization cost and ROI analysis for an individual game.
  • Find publishers and partners with the built-in matchmaking function.

More information on the GMA app including a download link is available at

Sponsorships are also available for key industry partners. Please contact David Lakritz ( [email protected] ) or David Cole ( [email protected] ) for more information.

For a limited time, developers and publishers can submit their feedback for a chance to win free game localization. Read the full contest rules to apply.

About LAI Global Game Services

LAI Global Game Services ( ) is a full solution game localization, marketing and publishing firm providing a range of services to help developers publish their games and achieve success in global markets. Established in 1993, LAI has an extensive network of gamers, local market experts and partners in all major gaming markets worldwide. The company is headquartered in Silicon Valley with offices in Beijing and Tokyo.

Contact: David Lakritz, President & CEO ( [email protected] )

About DFC Intelligence

DFC Intelligence ( ) is a strategic market research and consulting firm focused on interactive entertainment and the emerging video game, online game, interactive entertainment and portable game markets. Since 1995, DFC has published in-depth strategic market reports and subscription-based research services. DFC research is used by more than 300 leading companies in over 30 countries worldwide.

Contact: David Cole, CEO & Founder ( [email protected] )