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September 23, 2021
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  ICEX Joins Forces with Santa Monica-Based PR & Marketing Firm Novy Unlimited to Promote Spanish Games to U.S. Audiences
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]


MADRID – Sept. 19, 2017 – ICEX (España Exportación e Inversiones), a public entity whose mission is to promote the growth of Spanish companies overseas, has retained Novy Unlimited as the agency of record for Spanish game developers entering the American marketplace. Spanish studios are invited to sign up as early as possible if seeking to launch a game this year or Q1 2018, since there are a limited number of slots available.

Novy Unlimited will be responsible for supporting the development and launch of Spanish-made games on console (Nintendo Switch, PlayStation 4, Xbox One), desktop (Windows, Mac, Linux), and mobile (iOS, Android) platforms – targeting consumers in the United States. Interested studios have until March 31, 2018 to register.

ICEX provides its services through a network of 31 provincial and territorial directories of commerce in Spain and has almost 100 economic and commercial offices overseas. ICEX also has 28 business centers abroad that offer Spanish companies temporary infrastructure as incubators.

“We’re thrilled to be working with Novy Unlimited,” says Silvia Barraclough, Head of Videogames & Animation Sector at ICEX. “They have the experience and know-how to help talented Spanish devs get their time in the spotlight across the U.S.”

“When we heard there was a company in the States that had already worked with Spanish developers, we knew we had found a true partner for this much-needed initiative,” adds Greg Simons, Strategic Investment Markets Manager at ICEX. “The Spanish government couldn’t have picked a better agency to represent our developers in the world’s biggest video game market.”

Novy Unlimited has launched more than 500 games across all major platforms since it was founded by Jeannie Novak and Luis Levy in 2011. With public relations as a foundation, the company also helps developers large and small succeed through marketing, social media, community management, creative services, development consulting, and much more. Novy has worked with studios from all over the world – from solo projects to mid-sized publishers all over Europe, Asia, Australia, Canada, and the United States.

“There’s an endless number of incredible games coming out of Spain. Their artistry and high level of polish blew our collective minds at Novy,” says Jeannie Novak, President & Co-Founder at Novy Unlimited. “When ICEX approached us about working with developers from Spain, it was a no-brainer. We’re delighted to be partnering with the Spanish government and look forward to a rewarding relationship.”

The first two ICEX-backed projects to launch in 2017 will be:


  • Numantia (RECOtechnology) – a turn-based strategy RPG that takes place during the war between Rome and Numantia (PS4, Xbox One, Windows).
  • Dynasty Feud (Kaia Studios) – a colorful 2D brawler where dynasties from different historical ages duke it out in PvP fashion (Windows, Mac, Nintendo Switch, PS4, Xbox One).

ICEX Registration URL:




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About ICEX

ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade) is a national public business entity whose mission is to promote the internationalization of Spanish companies. For more information about ICEX, please visit .

About Novy Unlimited

Founded by Jeannie Novak and Luis Levy in 2011, Novy Unlimited, Inc. is the first public relations and marketing agency to specialize in indie games. Novy works with clients worldwide to polish, prepare, and promote games for global audiences. To learn more, please visit