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August 18, 2018
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  Albino Lullaby Rebrands and Announces Release Date
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


BOSTON, MA – SEPTEMBER 19, 2017 – Independent game studio Ape Law today announced a March 22, 2018 release date of Episode 2 of their psychological horror game, rebranded as Alice’s Lullaby. The studio, comprised of veterans from Bioshock: Infinite, top-selling indie title Chivalry: Medieval Warfare and the Tomb Raider reboot, will release their no jump scares, no gore horror adventure game on Steam:

Albino Lullaby: Episode 1 has been hailed by Rock, Paper, Shotgun’s Adam Smith as, “2015’s smartest horror game...” and summarized by Polygon’s Collin Campbell, "Part Stanley Parable and part Alfred Hitchcock... This is a sick place, full of sick allusions and sick jokes."

Episode 1 was about discovering a strange new world, but in Episode 2 we explore it's characters and introduce a very important character, Alice. 'ExploraStoryTelling' continues to be the driving force of Alice’s Lullaby with uncovering fiction by players exploring the gameworld from the perspective of both Alice and the melty version of YOU from Episode 1' said Justin Pappas, creative director of Alice’s Lullaby and Founder of Ape Law.

The Spring release of Alice’s Lullaby will have improved gameplay, for 2D and VR gaming. Added Justin, “All of our scripting is new. We've added a bevvy of intractable objects to the gameworld, as well as five, fully animated main characters, the five elder siblings.'

Features of Alice’s Lullaby Include:


  • The Next Gen of Adventure Games - Player driven pacing, no cutscenes.
  • Manipulate the gameworld - use 'Buck's Clicker' to bend time and space.
  • Transforming Game Space - Mechanical mansion deconstructs around you.
  • Environmental Storytelling - Backstory conveyed through the game space.
  • Different Play Styles - Sneak or gung ho!
  • Episodic Releases - Pay as you go or get a season pass.
  • VR Ready - Built from ground up to play great on the Oculus Rift, Vive and PSVR.

With a game space that dynamically twists and contorts around you in real time, as you unravel an equally twisted narrative, Alice’s Lullaby shows that horror can be scary without jump scares or gore. Escape a surreal, psychological nightmare set in a dark and macabre Victorian town that clings to the precipices of underground cliffs. Discover hidden spaces haunted by 'The Grandchildren' and uncover clues to understanding just where and what you are.

About Ape Law, LLC

To make game for to give to man! Ape Law is an independent studio that exists to explore and experiment with games as the next great storytelling medium and was formed by Justin Pappas in the summer of 2013 in Cambridge, Mass. Justin has worked as a level designer on games like BioShock: Infinite and the Tomb Raider reboot and moved onto the indie scene in 2011 as the level design lead on Chivalry: Medieval Warfare, and most recently the upcoming PSVR Launch Title Here They Lie. He is now the creative director and level designer for Alice’s Lullaby. Ape Law is comprised of other industry vets, who have worked on a myriad of games from Borderlands to Lord of the Rings Online and at studios like Warner Brothers, Hasbro and Harmonix. We are spread out over North America, from Toronto down to Austin and communicate primarily over Skype. Website:


[Video] Episode 2 Excerpt (8min of gameplay for public release):

For Oculus keys, Steam keys, exclusive content or interviews please contact Jack Dalrymple, SVP of Marketing, by email at [email protected] . For existing trailers, screenshots and info, our press kit is here:


Jack Dalrymple

Senior Vice President of Marketing

Phone: 781-874-9153

skype:   jack-dalrymple

[email protected]