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August 16, 2018
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Press Releases
  Touch Press Inc. releases its first Augmented Reality app, My Very Hungry Caterpillar AR
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

New York – September 19, 2017 – Touch Press today launched My Very Hungry Caterpillar AR, specifically designed for iPhone and iPad.* The app was developed with ARKit, a new framework that allows developers to easily create unparalleled augmented reality experiences for iPhone and iPad. By blending digital objects and information with the environment around you, ARKit takes apps beyond the screen, freeing them to interact with the real world in entirely new ways.

Touch Press is excited to bring this unique experience to the millions of My Very Hungry Caterpillar fans around the world.

Barry O’Neill, CEO of Touch Press, described how children who had played with the all new AR app had “expressed themselves - and expressed wonder” at the vibrant life-like caterpillar which appeared to be right in front of them, sliding across the floor in search of food. “ Children believe in magical, invisible things. With ARKit we’ve been able to develop an app that gives them a lens to reveal, and interact with this magical, invisible world”, he added.

Eric Carle’s much-loved character, The Very Hungry Caterpillar™, has won the hearts of millions of children globally for almost 50 years. In 2014, in partnership with Eric Carle, StoryToys (part of Touch Press) brought the world’s favorite caterpillar to life for the very first time in the stunning interactive My Very Hungry Caterpillar app. To date 4.6 Million users have cared for their digital pet, feeding their caterpillar and watching it grow into a beautiful butterfly. More information and facts available here.

With ARKit, users can now interact with the caterpillar in a real world environment. Not only do children learn about the lifecycle of the caterpillar / butterfly, but they also develop empathy and responsibility as well as visuospatial skills. The app can spark conversation, as children who have played it have talked amongst themselves and to the adults in the room.

The My Very Hungry Caterpillar AR app is available for iPhone and iPad on the App Store for just $2.99.

For further information, screenshots or if you would like a promo code for review purposes please contact [email protected] .

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*Compatible devices are iPhone 6s and 6s Plus, iPhone 7 and 7 Plus, iPhone SE, iPad Pro (9.7, 10.5 or 12.9), iPad (2017).

About Touch Press Inc.

Headquartered in New York, Touch Press Inc. integrates the award-winning portfolios of three leading app developers to form a digital education and publishing powerhouse for the Touch Generation. More information available here:

About StoryToys

Dublin, Ireland based StoryToys (A subsidiary of Touch Press Inc.) creates and publishes highly innovative and entertaining software for children including interactive books and games and has enjoyed global success on all major app distribution platforms. StoryToys has been the recipient of numerous awards and commendations for the quality of its products, including many prestigious Children’s Technology Review Editor’s Choice Awards and the BolognaRagazzi Digital Award. More information available here:

About The World Of Eric Carle™

The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books created by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 127 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe. More information available here: