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Press Releases
  Level Up Media Launches TheGamer.TV
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09/21/2017
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

~Gaming audience estimated to be over 1.2bn worldwide~

London, UK, 20 September 2017 - Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.

TheGamer.TV is the world’s first dedicated destination for audiences seeking the latest and greatest premium videos from blockbuster franchises like FIFA, Call of Duty, GTA, Assassin’s Creed and more. It takes a console-based approached that features funny clips, tips & tricks and walkthrough videos alongside skillful gameplay.

The new platform will build on the success of Level Up Media’s premium eSports video platform, DingIt.TV. Brands can now reach TheGamer’s mainstream audience in addition to DingIt’s highly engaged eSports audience of over 30m monthly users, in a premium and brand-safe environment.

TheGamer is powered by Level Up Media’s industry-leading video platform that enables viewers across the globe to easily access high quality video-on-demand. The platform was developed to provide an end-to-end solution to the ever-increasing expectations of audiences for high quality video content. Combined with their proprietary video advertising technology, Level Up Media is able to offer viewers, creators and advertisers an unparalleled experience.

Like DingIt, all content on TheGamer is curated by human moderators rather than an algorithm so that only the very best videos are featured on the platform. This means that brands can trust that their products will always be showcased alongside quality, brand-safe content. It also ensures that viewers only see gaming videos that are relevant to them, meaning that brands can be certain that they are reaching a truly engaged audience.

TheGamer will therefore be a global conduit for brands and advertisers looking to reach mainstream gamers. Alongside the sheer size of the potential audience, rich data from TheGamer creates opportunities for highly-targeted ad placement and granular segmentation.

In addition to the video advertising benefits for brands, publishers can now host TheGamer’s premium video library on their sites to drive engagement and views, and attract new advertisers.

Level Up Media’s VP Content and Marketing, Adam Simmons, said:

“We’re incredibly excited to be launching TheGamer.TV. It’s the first dedicated video platform for mainstream gamers where they can watch premium content featuring the biggest games, franchises and titles, without sifting through masses of other videos.

“This is a natural progression for Level Up Media following the growth of DingIt.TV. We have found that, while DingIt is incredibly popular with eSports fans, there are millions of others who want funny, quick-fire moments and tips alongside competitive gameplay. TheGamer is the new home for those content creators and fans, and the brands who want to reach them.”

###ENDS###

Notes to Editors:

1 - Level Up Media, owner of www.dingit.tv and www.thegamer.tv , is a rapidly growing technology company serving the video-gaming and eSports community. We are constantly breaking boundaries in video streaming and content monetization technologies, while helping create the next generation of video-gaming stars.

Our mission is to create a massive library of premium gaming and eSports content, while providing high quality advertising inventory for gamers.

We are creating a content and advertising ecosystem that provides brands with access to a dedicated and passionate young audience. We achieve this by putting content creators first, and being highly selective with our advertising partners.

Gamers are a fast growing and vibrant community that demands more and better content. We believe that brands could do a better job of meeting the needs of this community, and we help them to understand and achieve their branding goals.

2 - DingIt TV Limited rebranded to Level Up Media Limited in Q4 2016. www.dingit.tv remains a flagship site of the Level Up Media group.

DingIt.tv is the destination for viewers around the world to experience premium video content featuring eSports and gaming content. DingIt uses revolutionary technology to build a sustainable gaming ecosystem where you, a content creator, viewer and advertisers can expect a great experience at any scale.

3 - TheGamer.TV was added to the Level Up Media group in Q4 2017 and represents a key stage of its growth.

TheGamer is the go-to website for mainstream gamers, showcasing engaging video content which can be enjoyed by all. It helps viewers cut directly through to the content they want to see, and supports advertisers to reach voracious consumers of mainstream media with the benefit of granular audience segmentation and  targeted advert placement.

4 - For more information please email levelup@dimoso.com or call 0207 033 2660.
 

--

Rana Rahman

Account Director

digital, mobile & social // dimoso

t: +44 (0)20 7033 2660 

m: +44 (0)7985 635 071 

Twitter: @DimosoAgency // @ranaraptor

Skype: ranaraptor

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