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July 17, 2018
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Press Releases
  Looking back at Promised Land Art Festival 2017
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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

CD PROJEKT RED, creators of The Witcher series of games, the city of Łódź, Poland and EC1 Łódź, present the highlights of this year’s Promised Land — the festival uniting creative industry professionals from around the world.

The event kicked off on September 2nd with Open Day — a time dedicated to artists looking to start their career in the creative industry, as well as entertainment enthusiasts eager to go behind the scenes of some of the biggest games, films, and works of art. With an entire day’s worth attractions led by renowned Polish industry professionals, the tickets for Open Day were sold out days in advance.

The main event followed a day later on September 3rd. This year, the halls of EC1 Łódź welcomed nearly 500 creative industry artists and professionals from 23 countries and played host to:

  • 50 hours of lectures, discussion panels, and Meet the Artist sessions;
  • 30 hours of workshops and masterclasses in digital art using cutting-edge creative software;
  • 12 hours of sculpting workshops with world-renowned Tomek Radziewicz, Aris Kolokontes, and Romain van Den Bogaert;
  • 18 hours of live drawing sessions with professional models.
Leading and collaborating in all these were more than 50 speakers from some of the most recognizable names in games, films and lifestyle, including members of Guerrilla Games, Platige Image, Blizzard Entertainment, Industrial Light & Magic, Sean Daniel Company, Ubisoft, Converse, and CD PROJEKT RED.

Watch the highlights video from this year’s Promised Land

We would like to thank everyone who participated in this year’s Promised Land, both Open Day and main event, for joining us in Łódź and celebrating digital and traditional arts with us.

Promised Land 2017 was held under the auspices of Łódź City Council as part of the Łódź Creates (Łódź Kreuje) and EC1 Łódź–The City of Culture (EC1 Łódź–Miasto Kultury) promotional programmes.


CD PROJEKT RED is a game development studio founded in 2002. It develops and publishes video games for personal computers and video game consoles. The studio’s flagship franchise, games from The Witcher series, has sold over 25 million copies worldwide. Its newest release – The Witcher 3: Wild Hunt – debuted in 2015 for the PC, PlayStation 4 and Xbox One, and has since received over 800 awards and accolades, including 250 Game of the Year awards. Together with GOG.COM, a game store offering hand-picked titles for PC and Mac, CD PROJEKT RED is part of the CD PROJEKT Capital Group. CD PROJEKT S.A. is listed on the Warsaw Stock Exchange (ISIN: PLOPTTC00011).

For more information contact

Radek Adam Grabowski – [email protected]