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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource Games Press.]

LONDON, UK – OCTOBER 2ND, 2017 – Today, Ubisoft announced “I Am The Fart”, a unique contest that will allow the lucky winner to be part of the South Park: The Fractured But Whole experience in a very special way: having the sound of their own fart integrated in-game as one of the New Kid’s lethal and smelly powerful “weapons”.

This worldwide challenge will run from today, October 2nd until October 16th. All the fearless candidates have to do is post a video where they show their special skills on this dedicated website: . After the submission period, the jury, composed of members from the San Francisco Studio, Mr Methane as well as a representative from South Park Digital Studios, will choose the winner, who will travel to Ubisoft San Francisco to record their sound for the game.

Developed in collaboration with Buzzman exactly one year after the smelly Nosulus Rift device, this unique and never seen before contest has been created in order to enrich, the player’s experience, anyone can take part!

The “I Am The Fart” worldwide challenge, will be live today and the results will be announced on the dedicated website as well as on Facebook and Twitter on October 23rd, 2017. 


The Fractured But Whole is an outrageous sequel to 2014’s award-winning title, South Park™: The Stick of Truth™. With crime on the rise in South Park, the streets have never been more dangerous. The town needs new heroes to rise! Eric Cartman seizes the opportunity to save the town and create the best super hero franchise ever, his own Coon & Friends with himself as the leader, The Coon. Continuing in their role as The New Kid, players will become a member of Coon & Friends and fight for fame and their place beside the other kids.

South Park: The Fractured But Whole will be available on October 17th, 2017 as a digital download and at retailers on Xbox One, PlayStation® 4 computer entertainment system and Windows PC.

More information on South Park is available at:  

For registration or more details on “I am the fart”, please visit:


Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman, Far Cry and Watch Dogs. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2016–17 fiscal year Ubisoft generated sales of €1,460 million. To learn more, please visit .


BUZZMAN, voted «Best International Small Agency of the Year award in 2011» by Ad Age and «Agency of the year» at the Cristal Festival, is an independent advertising agency creating innovative concepts that go beyond traditional advertising. Winning for several consecutive years at Cannes, BUZZMAN is recognized as one of the most creative agencies in Europe, with clients such as BURGER KING, Ikea, Ouibus (SNCF), Meetic, MONDELEZ (Milka, Tassimo & Belvita), Brandt, Huawei, BIC (Tipp-Ex), NRJ Mobile, Heetch, Banque Populaire, Canal Play, Moët & Chandon.


About South Park Digital Studios

South Park Digital Studios is a joint venture between Viacom and Matt Stone and Trey Parker, the creators of the Emmy and Peabody Award–winning series South Park. South Park Digital Studios is a digital animation and development studio dedicated to creating mobile and digital applications, digital goods and video gaming products, as well as overseeing social networking and digital syndication for South Park. South Park Digital Studios owns and operates the website and three international versions of the site. South Park is a registered trademark of Comedy Partners, a wholly owned unit of Viacom Inc. (NASDAQ: VIA and VIAB).