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  SCAREDY CAT OR FEAR SEEKER – WHICH ONE ARE YOU?
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10/13/2017
 


[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]

Friday 13th 2017, London: Many of you reading this suffer from Paraskevidekatriaphobia, the fear of Friday the 13th. But you’re not alone, approximately 1.3 million people in the UK are feeling uneasy today, commonly and irrationally changing plans, avoiding black cats, ladders, and anything associated the notoriously unlucky day of the year. 

A research study has been conducted, looking into the fears and phobias in the UK in 2017, ahead of today’s launch of The Evil Within 2 – a third-person survival horror video game, developed by Tango Gameworks and published by Bethesda Softworks that could quite easily make grown men and women whimper in terror.

                                                                  

The research has revealed a clear generational shift when it comes to the rise of weird and wacky phobias. There has been a sharp increase in irrational fears amongst the younger generation (18-24 year olds), including; the fear of having their photo taken and posted online, the fear of cheese and the fear of politicians – even to the point where 4 million Brits are afraid of being without mobile signal.  

Professor in Psychology, Prof Jon May from the Faculty of Health & Human Sciences at Plymouth University, who helped to contextualise the research findings, says, “We’re seeing that young people today are exposed to more stressful scenes in the media than ever before, especially online and in social media. With their lives being lived online, they can feel that Big Brother is watching, and that they’re never truly alone, with a growing sense of anxiety and heightened sensitivity about their self-image. This has manifested itself in a growing number of young people with irrational fears, and even the development of new sources of anxiety that never existed before.”

“On the other side of the coin, people actually need to experience thrills and frights from time to time, we actively seek them out. Scary theme park rides and social customs like Halloween have a real purpose in our lives, helping us realise how nice it is to be safe and protected the rest of the time. Videogames have become increasingly realistic in recent years, so people who play them most and who are always exposed to social media have become jaded and harder to scare than previous generations. They can expose themselves to terrifying experiences online and even in virtual reality without needing to hold back for safety. Games like The Evil Within 2, go beyond the norm and can give even this generation the shock and fear that they crave.”

With horror films and survival games proving ever more popular, it wasn’t surprising that the research found nearly half a million Brits genuinely enjoy being scared. In fact, a quarter of 18-24 year olds (25%) said they like the thrill of being scared, in contrast to the older generations, with only 9% of 55+ year olds feeling the same. Additionally, 58% of 18-24 year olds enjoy watching scary movies and video games compared to 31% of 55+ year olds.

“Humans have always been afraid of various elements of life, some rational fears and some completely irrational,” explains John Johanas, Game Director of The Evil Within 2. “What is truly scary to today’s gamer is tension, the mysterious or unknown, and elements of suspense and jump-scares. It’s just as much about what you can’t see, as what you can.”

The top ten fastest rising unusual phobias include:

Nomophobia (fear of being without your mobile)

Scopophobia (fear of having your photo taken and posted online)

Coulrophobia (fear of clowns)

Pragmatophobia (fear of reality)

Editiovultaphobia (fear of Facebook)

Politicophobia (fear of politicians)

Pteronophobia (fear of being tickled)

Hypnophobia (fear of falling asleep)

Gamophobia (fear of marriage)

Porphyrophobia (fear of the colour purple)

the top ten unusual phobias include:  

Scopophobia (fear of having your photo taken and posted online) – 10% (6,564,000)

Nomophobia (fear of being without your mobile) – 9% (5,907,600)

Coulrophobia (fear of clowns) – 6% (3,938,400)

Paruresis (fear of urinating in public) – 5% (3,282,000)

Atychiphobia (fear of being proven wrong) – 4% (2,625,600)

Macrophobia) (fear of long waits) – 4% (2,625,600)

Autodysomophobia (fear of bad odor) – 4% (2,625,600)

Kinemortophobi (fear of zombies) – 4% (2,625,600)

Triskaidekaphobia (fear of the number 13) – 3% (1,969,200)

Politicophobia (fear of politicians) – 3% (1,969,200)

The top ten most common phobias include:

Acrophobia (fear of heights) – 26% (17,066,400)

Arachnophobia (fear of spiders) – 25% (16,410,000)

Claustrophobia (fear of small spaces) – 18% (11,815,200)

Glossophobia (fear of public speaking) – 16% (10,502,400)

Ophidiophobia (fear of snakes) – 15% (9,846,000)

Thanatophobia (fear of death) – 13% (8,533,200)

Nomophobia (fear of being without your mobile) – 9% (5,907,600)

Trypanophobia (fear of injections/needles) –9% (5,907,600)

Aerophobia (fear of flying) – 7% (4,594,800)

Agoraphobia (fear of open or crowded spaces) – 7% (4,594,800)

The Evil Within 2 launches worldwide on Friday the 13th, October 2017 on PlayStation 4, Xbox One, and PC. For more information about the game, visit www.TheEvilWithin.com Additional assets can be found on our press site at press.bethsoft.com

Notes to editor:

The research was commissioned by Bethesda, where 2,000 people were surveyed by OnePoll in October 2017.

About ZeniMax Media Inc.

ZeniMax Media is a privately-owned media organization headquartered outside Washington DC with international publishing offices in London, Paris, Frankfurt, Eindhoven, Hong Kong, Tokyo, and Sydney. Through its subsidiaries, ZeniMax Media creates and publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices.  ZeniMax Media divisions include Bethesda Softworks, Bethesda Game Studios, Bethesda Game Studios Montreal, id Software, Arkane Studios, Tango Gameworks, MachineGames, BattleCry Studios, ZeniMax Online Studios, ZeniMax Europe Ltd., ZeniMax Asia K.K., ZeniMax Asia Pacific Limited, and ZeniMax Australia Pty Ltd. For more information on ZeniMax Media, visit www.zenimax.com .

About Bethesda Softworks

Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil WithinTM, Prey® and RAGE®.  For more information on Bethesda Softworks’ products, visit www.bethsoft.com .

About Tango Gameworks

Tango Gameworks, a ZeniMax Media studio based in Tokyo, Japan, is a premier development studio founded and led by legendary game designer, Shinji Mikami. Tango Gameworks is dedicated to AAA multi-platform game development by some of Japan's most accomplished and experienced developers.

The Evil Within, Tango, Tango Gameworks, The Elder Scrolls, Skyrim, Bethesda Game Studios, Dishonored, Arkane, MachineGames, Battlecry Studios, Prey, Bethesda Softworks, Bethesda, ZeniMax and their related logos are registered trademarks or trademarks of ZeniMax Media Inc. in the United States and/or in other countries. Fallout is a registered trademark or trademark of Bethesda Softworks LLC in the United States and/or in other countries. id, id Software, DOOM, QUAKE, Wolfenstein and RAGE are registered trademarks or trademarks of id Software LLC in the United States and/or in other countries. Other product and company names referenced herein may be trademarks of their respective owners. All Rights Reserved.

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